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The values of the stock market, and with it the PR approach of companies, has become inverted. Normally companies play up the good points and down-play those that disappoint. In recent weeks this has changed. Now companies seek to outdo each other with bad news. Thus Yell was followed by Virgin Media ...
With the ill wind of economic downturn blowing across the Atlantic companies are alreadycutting budgets and staff. So, what will be the impact on the role of internal communications? For the first time this year PRWeek has undertaken an in depth investigation into the systems of internal ...
With the ill wind of economic downturn blowing across the Atlantic companies are alreadycutting budgets and staff. So, what will be the impact on the role of internal communications? For the first time this year PRWeek has undertaken an in depth investigation into the systems of internal ...
Client: Virgin Trains PR Team: In-house Campaign: Red Revolution - launching Virgin's Pendolino tilting train Timescale: 28 May - 9 July Budget: Approx 50,000 When Virgin Trains ... chosen by Virgin and the first of them, a Pendolino tilting train, began undertaking test runs in the UK ...
to reassure tourists that France s Atlantic beaches are clean after last December s Erika oil spill off...to reassure tourists that France s Atlantic beaches are clean after last December s Erika oil spill off ... , but felt a wide-ranging PR campaign was necessary to encourage tourists back to the Atlantic Arc ... , vous etes en France Atlantique (Breathe, you are in Atlantic France), during a two-year pan ...
story each day winning a European weekend for two, plus Marmite and merchandise. Virgin Radio ...
, GMTV and Virgin Radio. The interview on the Tonight with Trevor McDonald show attracted record ...
, institutions, clients, employees and press on both sides of the Atlantic that the demerger was the best way ... . College Hill s remit was then to conduct research on both sides of the Atlantic and work closely with in ...
actually be the brand. For example Virgin has extended the corporate brand further than anyone thought ... is described as free-standing, McDonald s or Virgin s are monolithic . Interbrand also refers ...
societies - the traditional savings advisers - and newer players like Virgin Direct. We don t have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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