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'Generation flux' marketers consider alternative career paths

is Catherine Salway (below right), the former group brand director of Virgin. She left the brand after ... . Salway takes inspiration from a former colleague at Virgin Cola, Adam Balon, one of the founders ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

American cousins. The likes of Sky and Virgin are in control of their own destiny, and Channel 4, Channel 5 ... , among its technology, ad-skipping is unlikely to be included. Yet this fable from across the Atlantic ...

Think BR: Innovating in service markets

' that pleased them over the last six months. Virgin Atlantic does these small things well, and in so doing, ensures that it owns the flight as entertainment experience space. When Virgin screens in-flight movies ...

MTV

Virgin by Madonna. These kind of highly publicised moments involving celebrities are now a standard ...

Media360: Virgin Media marketing chief on David Tennant signing

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand...Who' programme logo and Virgin founder Branson using a time machine, implied that the long-running BBC ... that Virgin Media invited a large number of staff and customers to get heavily involved. "We put them ... are staff and one or two of them are famous people." There are further plans to involve Virgin Media ...

Brand Manager of the Week: Malcolm Parkinson

. If you were a brand, what would you be and why? Virgin. It is a charismatic brand that touches people ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK...organisation with a great deal more potential. Marketing: Virgin Media is present on Facebook... I d ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... on the mighty. And that s what I find really exciting. We, as Virgin Media, are relatively agnostic about ...

Adwatch (May 16) Top 20 recall: Bird's Eye

2 -8 Virgin Media Bartle Bogle Hegarty/Fifty6 48 3 ( ) Mars ...

BT's profits boosted by hitting 10m super-fast broadband mark

, which competes with Virgin Media and BskyB and other providers, has been recovering since it issued ...

Is it worth an incumbent repitching?

, executive director, brand and marketing, Virgin Media "When we decided to review out of DDB, it was only ... may have only a one in ten chance of retaining the business. "That was the case with the Virgin ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.