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Brand Barometer: Social media performance of Virgin Money

A look at the performance of Virgin Money in social media over the past four months...DECEMBER Virgin's purchase of Northern Rock was questioned by the National Audit Office ... in mentions and reach score this month as Virgin Money announced a two-year sponsorship deal with Newcastle United FC. FEBRUARY Virgin Money used Facebook to unveil its customer lounge in Manchester ...

Virgin Group appoints Yahoo! marketer to European role

Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new...Tipple, who joined Virgin Group last month, left Yahoo! at the start of the year following a major ... . At Virgin, Tipple reports to Ian Rowden, partner and chief marketing officer for Virgin Group, who joined ... out potential new categories and regions for the Virgin brand to enter. Under Rowden, Virgin Group ...

Tesco delays banking launch until 2013

-street banking giants such as Lloyds, RBS, HSBC and Barclays. Virgin Money, buoyed by the acquisition of 75 ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Gottlieb OMD, Virgin Media Network launch (October 2011) Shopvolution Limited, revolutionary social ...

Brand Builder: Virgin Money

In the first of a new series, Alex Brownsell looks at Virgin's prospects in high-street banking...., through Virgin Atlantic and Virgin Trains, before ending at a Virgin Money branch. The print ad sets ... advantage. This is boring, but important. - Virgin Atlantic has modernised what an airline service can be ... If there is one brand that can be relied on to strike up a fanfare, it is Virgin. Yet the roll ...

Google ranked top brand and Dove enters top 20

the best out of their sectors, but did not reach the index's top 20 are Virgin Atlantic within the airline ...

Virgin Money '40 years of better' by BMB

Beattie McGuinness Bungay has created an ad to launch Virgin Money and highlight Virgin's move...It was directed by Duncan Jones, who also shot the film Moon . The campaign features other Virgin brands, including Virgin Atlantic, Virgin Trains and Virgin Records, to show how it has "come a ... to Virgin Money. The ad was created by Sheridan Lord, Miles Stubbs, Trevor Beattie and Bil Bungay ...

Virgin Money undertakes Branson stunt as part of ad campaign

Virgin Money is supporting the rebrand of its recently-acquired Northern Rock banks with a multi...an array of sister Virgin brands, such as airline, Virgin Atlantic, Virgin Trains, and Virgin Records ... The launch of the ad campaign follows Virgin Money's high-profile acquisition of the government ... of making things better. And now our quest takes us into banking. Virgin Money, 40 years of better now in a ...

Helen Edwards on Branding: Virgin modesty

Virgin Records. 1984 : Virgin Atlantic began flying between Gatwick and Newark. 1994 : Virgin ... . Sir Richard Branson is a banker now, through Virgin Money's acquisition of Northern Rock, though ... 400m to the taxpayer. Such is the strength of the Virgin brand, however, that this is greeted ...

Virgin Money in talks to take over Newcastle United shirt sponsorship

Virgin Money is in talks with Newcastle United over replacing Northern Rock as shirt sponsor...was sold to Richard Branson's Virgin Money. The contract runs out at the end of the Premier League ... 4m a year. While no final decision has been made about whether Virgin Money will be the new shirt sponsor, such a move would likely lift the standing of Virgin Money in Newcastle and with the big football ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.