Brand Manager of the Week: Malcolm Parkinson
23 May 2012
. If you were a brand, what would you be and why? Virgin. It is a charismatic brand that touches people ...
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Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
Citizen has been hired to handle the launch of Virgin Pure, a new water purification system from..., founder of Virgin, will market its new water purification system as an alternative for the 10 million UK ... relations, social media and brand collaborations to help Virgin Pure reach its targets. Kim Francis, marketing director of Virgin Strauss Water, said: We need to communicate a clear message here that Virgin ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Anheuser Busch 2000 Sony 1999 Virgin Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
that Virgin Atlantic's London campaign, which recreates the Union Flag but reinterprets it with images ... -up of the marketing team at Virgin Media. Jeff Dodds, executive director of brand marketing and communications, works ... because it retains Virgin's core equities and emphasises them,' he adds. 'For example, the Virgin ...
London Fashion Week: Followers of fashion
16 Feb 2012 | by John Owens
the Atlantic. When it comes to sponsoring parties or events during the week itself, he also warns against ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
3.7% Virgin 4.5% Coca Cola 3.4% Nike 4.0% Walmart 3 ... lag significantly behind Apple. Tesco, Virgin, Nike and the 2012 Olympics follow in the UK ...
Reputation Survey: Olympic sponsors
26 Jan 2012 | by John Owens
it with the Olympics and only 13 per cent identifying its nearest non-sponsor competitor Virgin Atlantic. However ...
Launching a brand's first ever TV campaign? Here's a five-point plan
24 Nov 2011 | by Andy Fry
,' says Locke. 'Game of Thrones gets 300,000 watching the first run (on Sky Atlantic), but 2m by the end ...
Freeview's £60m gambit
17 Nov 2011 | by Sarah Shearman
of BT and Virgin Media as its main competitors. 'Consumers are sleepwalking into a pay-TV world ... . It is used in 10.2m homes, followed by Sky in 9.3m, Virgin Media in 3.4m and FreeSat in 2.1m. Tess Alps ...
Helen Edwards on Branding: Devoid of meaning
16 Nov 2011 | by Helen Edwards
our senior management came up with.' If you're wondering why brands such as Apple, Virgin and John ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
