Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
Virgin Media DDB London, Rapp/Fifty6 39 2 ( ) Asda Gratterpalm/Carat 30 ...
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Think BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
' that pleased them over the last six months. Virgin Atlantic does these small things well, and in so doing, ensures that it owns the flight as entertainment experience space. When Virgin screens in-flight movies ...
April Fools' Day: Which brands got involved?
02 Apr 2012 | by Daniel Farey-Jones
BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April...a new currency named after him that will be accepted at all Virgin Holidays destinations ...
Virgin Group appoints Yahoo! marketer to European role
27 Mar 2012 | by Sarah Shearman
Virgin Group has hired James Tipple, former vice-president of marketing for Yahoo! EMEA, to the new...Tipple, who joined Virgin Group last month, left Yahoo! at the start of the year following a major ... . At Virgin, Tipple reports to Ian Rowden, partner and chief marketing officer for Virgin Group, who joined ... out potential new categories and regions for the Virgin brand to enter. Under Rowden, Virgin Group ...
Supermarkets stop the presses: are the big chains turning their back on newspapers?
01 Mar 2012 | by John Reynolds
, Virgin Media, and TalkTalk advertised in the debut edition. But, while Morrisons ads dominated the paper ... and Virgin Media. Price: 50p. Print run: 3m-plus. Pagination: 92 pages. Launch campaign ...
John Lewis' Craig Inglis on how to build on 'that' Christmas ad
29 Feb 2012 | by Matthew Chapman
Murphy and Inglis was forged during the latter's tenure at Virgin Trains, a role that involved modernising the brand. 'I moved from London to Birmingham and expected it to be an entrepreneurial Virgin ... director, Virgin Trains (1997-2007) - Head of brand communications, John Lewis (2008 ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
3.7% Virgin 4.5% Coca Cola 3.4% Nike 4.0% Walmart 3 ... lag significantly behind Apple. Tesco, Virgin, Nike and the 2012 Olympics follow in the UK ...
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
10 Feb 2012 | by Alex Brownsell
. Favourite car: Audi R8 V10. "I borrowed one for a week it was amazing." Favourite brand: Virgin Atlantic. "It challenges the convention of airline, and, hopefully, Audi challenges the convention ...
Tesco delays banking launch until 2013
06 Feb 2012 | by Alex Brownsell
-street banking giants such as Lloyds, RBS, HSBC and Barclays. Virgin Money, buoyed by the acquisition of 75 ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Gottlieb OMD, Virgin Media Network launch (October 2011) Shopvolution Limited, revolutionary social ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
