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LONDON - Visit Wales, the Welsh Assembly Government's tourism body, has called a pitch for its £7...for the business. Meanwhile, Visit Wales has invited non-roster agencies to tender through OJEC. Visit Wales ... and international campaigns to boost tourism for Visit Wales. It may also produce campaigns for other WAG ... travel or specific events, such as the Ryder Cup in 2010. The most recent W K Visit Wales TV campaign ...
Wieden & Kennedy has retained the £7.5 million Visit Wales business after a two-year pitch process....It scooped the account following a final shoot-out against Grey London. The review was handled by the AAR. Visit Wales, the Welsh Assembly Government's tourism body, initially called a review in October 2007 for its separate advertising, direct marketing and digital marketing accounts. It halted ...
LONDON - Visit Wales, the Welsh Assembly's tourism body, has parted company with its direct...will be handled by Visit Wales' above-the-line agency Wieden Kennedy, or through an in-house marketing team. PAA, which first won the Visit Wales business in 2004, has enjoyed a successful period working ... the Visit Wales account, after the tourist board called a statutory review of the business. ...
Wieden+Kennedy London has created a new integrated campaign for Visit Wales....The TV spot features a family treated to a trip to Wales. The family is a real family recruited by Wieden+Kennedy to emphasise what a 'real' holiday should be like. The campaign is in partnership with Trip Advisor and ties in to a series of polls on its homepage asking visitors "What constitutes a ...
LONDON - Visit Wales' latest campaign, fronted by Welsh comedian Rhod Gilbert, aim is to change...documentary style trailer where Gilbert is seen visiting different places of interest in Wales, and talking to real people who work in the industry along the way. There are also four web films found at the Visit ... -stage email mailshot to 139,000 Visit Wales contacts directing people to a new microsite. As well as the web ...
Visit Wales is on the hunt for agencies to work across its advertising, direct marketing, media
Visit Wales is approaching agencies with a view to holding a pitch for its 6 million account. The review will officially begin next month following a round of chemistry meetings with a number ... . It will be briefed with promoting the Principality to people outside of Wales, but also raising its profile ...
The next phase of Visit Wales' "we want Piers Bramhall" campaign has launched....From 5 September, Piers Bramhall and his girlfriend spend seven days in Wales, with digital out-of-home, radio partnerships, online films, Twitter updates and a live Facebook hub keeping followers abreast of the action . ...
LONDON - Visit Wales has appointed Kitcatt Nohr Alexander Shaw to handle its DM account....by Wieden Kennedy, the tourist board's above-the-line agency, and Roger Pride, Visit Wales' marketing director. Visit Wales called a review of its DM account last month after parting company with its ... holidaymakers to consider Wales as a viable holiday destination. The tourist board is currently running a ...
LONDON - Visit Wales has appointed iCrossing to handle its £1.2m digital business following a.... It will work alongside Visit Wales' creative agencies Kitcatt Nohr Alexander Shaw and Wieden Kennedy. The appointment follows Visit Wales' development of a new strategy integrating its online and offline activity ... comedian, Rhod Gilbert. Work for Visit Wales will begin in June as the tourist board looks to raise ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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