28 Jan 2010
| by Matt Williams
LONDON - Visit Wales, the Welsh Assembly's tourism body, has parted company with its direct...will be handled by Visit Wales' above-the-line agency Wieden Kennedy, or through an in-house marketing team. PAA, which first won the Visit Wales business in 2004, has enjoyed a successful period working ...
the Visit Wales account, after the tourist board called a statutory review of the business. ...
11 Mar 2010
| by Matt Williams
LONDON - Visit Wales has appointed Kitcatt Nohr Alexander Shaw to handle its DM account....by Wieden Kennedy, the tourist board's above-the-line agency, and Roger Pride, Visit Wales' marketing director. Visit Wales called a review of its DM account last month after parting company with its ...
holidaymakers to consider Wales as a viable holiday destination. The tourist board is currently running a ...
25 Feb 2010
| by Matt Williams
LONDON - Visit Wales has called a pitch for its direct account, and has asked its above.... PAA had worked on the Visit Wales DM business for almost six years, and had created a number of award ...
for the account last year, after Visit Wales had called a statutory review of the business. Visit Wales' most ...
04 Oct 2006
| by Rupert Pybus, Joint managing director, cchm:ping
This mailing, which communicates the benefits of visiting Wales and is
clearly targeting a foreign ...
is the piece's best feature, has clearly been written by
someone who genuinely believes Wales is a beautiful ...
real flavour of what Wales
is like - or the best bits, anyway. I laughed when the copy touchingly ...
07 Jun 2004
| by Joe Lepper,
LONDON - The Wales Tourist Board has launched an integrated campaign involving ancient druids...character declares that "the end of the summer is nigh".
Wales Tourist Board consumer marketing manager ...
of the Wales Tourist Board's "Big Country" umbrella campaign, which has generated over 290,000 enquiries ...
26 Jul 2004
| by Staff,
LONDON – The Wales Tourist Board is expected to appoint Wieden & Kennedy and Partners Andrews...to visit the country this summer. The campaign was developed by direct agency Perspectives Red Cell and its ...
Pride, the Wales Tourist Board's marketing director, is overseeing the pitch.
The Welsh tourist ...
29 Oct 1998
| by LISA CAMPBELL
thought of visiting a
Disney venue to actually go.
The link ups would help WDA create a bigger ...
is not in question - 39% of
Britons would like to visit its attractions within the next three years
- but it needs to convert this interest into visits. His priority is to
achieve this via co-operation with tour ...
07 Sep 2005
Visit Scotland Dumfries & Galloway has appointed Navigator Response Advertising to launch
15 Mar 2007
| by Kunal Dutta
LONDON - Visit Scotland, the tourism agency for Scotland, has approached a number of agencies...-the-line advertising, which is handled by the Scotland-based agency 1576. WWAV Rapp Collins Scotland handles Visit Scotland s direct marketing business and BD Network looks after sales promotion. Visit Scotland wants ...
elements. Visit Scotland would only confirm that the tender was in progress. 1576 is understood ...
09 Jun 2004
Wales Tourist Board is highlighting the convenience of Wales as a destination to attract holiday