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Wieden & Kennedy retains Visit Wales business

Wieden & Kennedy has retained the £7.5 million Visit Wales business after a two-year pitch process....It scooped the account following a final shoot-out against Grey London. The review was handled by the AAR. Visit Wales, the Welsh Assembly Government's tourism body, initially called a review in October 2007 for its separate advertising, direct marketing and digital marketing accounts. It halted ...

Partners Andrews Aldridge splits with Visit Wales

LONDON - Visit Wales, the Welsh Assembly's tourism body, has parted company with its direct...will be handled by Visit Wales' above-the-line agency Wieden Kennedy, or through an in-house marketing team. PAA, which first won the Visit Wales business in 2004, has enjoyed a successful period working ... the Visit Wales account, after the tourist board called a statutory review of the business. ...

Kitcatt Nohr picks up Visit Wales DM account

LONDON - Visit Wales has appointed Kitcatt Nohr Alexander Shaw to handle its DM account....by Wieden Kennedy, the tourist board's above-the-line agency, and Roger Pride, Visit Wales' marketing director. Visit Wales called a review of its DM account last month after parting company with its ... holidaymakers to consider Wales as a viable holiday destination. The tourist board is currently running a ...

Visit Wales appoints W&K to run direct marketing pitch

LONDON - Visit Wales has called a pitch for its direct account, and has asked its above.... PAA had worked on the Visit Wales DM business for almost six years, and had created a number of award ... for the account last year, after Visit Wales had called a statutory review of the business. Visit Wales' most ...

Visit Wales takes 'We want Piers Bramhall' campaign to digital outdoor

Welsh tourism body Visit Wales has launched digital out-of-home ads which feature Piers Bramhall...Kinetic. Hannah James, marketing manager at Visit Wales, said: "We had the brief to communicate Wales ... invited him to take a free holiday with his girlfriend to Wales as part of an ad campaign by Wieden+Kennedy. Foley was chosen from 300 women who entered a Facebook competition. The winning couple will visit ...

Gavin and Stacey star kicks off social campaign for Wales

Visit Wales has called upon 'Gavin and Stacey' star Joanna Page to promote the country as a holiday...Bramhall to ditch his normal "package holiday" for a getaway in Wales. Bramhall's girlfriend Emma was cast from more than 300 "real-life" women, by W+K. The couple will be visiting Wales from 5 to 11 ... different for Visit Wales. It gives us a chance to challenge people's entrenched perception of Wales ...

Diary: Douglas is star-struck

Photo opportunity of the week goes to Graeme Douglas, Wieden & Kennedy's strategic brains on Visit

Diary: Press gang visits BBH

Bartle Bogle Hegarty likes to test its own mettle.

Visit Britain hunts agency for summer ad push

LONDON - Visit Britain, the travel and tourism board for the UK, is holding talks with agencies...for the project next month. Iain Morrison, the international marketing manager at Visit Britain, is handling the pitch. The project will focus on promoting a series of initiatives that Visit Britain plans to run ... for their next holiday. Visit Britain has worked with a number of through-the-line agencies on its advertising ...

Glue Isobar creates Facebook apps for Visit Sweden

Visit Sweden is launching two Facebook apps which offer competitions and create individual travel.... Holidaymakers can create their own travel guide to download, print or send to a smartphone. Visit Sweden ... packages to Sk ne and pairs of Nudie jeans. Visit Sweden's second app, called Stock or G t, will come ... their favourite pictures, which the app then analyses to pick the city best suited for them to visit. The app ...

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