NEWS BRIEFS: Wales Tourist Board appoints FCBi Europe for campaign
05 Dec 2002
-the-line brand response campaign to encourage tourists to visit Wales. The campaign will target new prospects
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Visit Wales is on the hunt for agencies to work across its advertising, direct marketing, media
-the-line brand response campaign to encourage tourists to visit Wales. The campaign will target new prospects
This mailing, which communicates the benefits of visiting Wales and is clearly targeting a foreign ... is the piece's best feature, has clearly been written by someone who genuinely believes Wales is a beautiful ... real flavour of what Wales is like - or the best bits, anyway. I laughed when the copy touchingly ...
VisitBritain, while Scotland and Wales have had dedicated tourist boards since 1969. It has not yet been ...
Tourism board Visit Scotland and its agency, Nunwood Consulting, won the Outstanding research award...The project, which also scooped Best international research, led to a boost in Scotland's tourism industry and its economy as a whole. Visit Scotland conducted its first major European research project for 10 years, focusing on the German, French and Spanish markets. BT (agency TNS), Allied ...
thought of visiting a Disney venue to actually go. The link ups would help WDA create a bigger ... is not in question - 39% of Britons would like to visit its attractions within the next three years - but it needs to convert this interest into visits. His priority is to achieve this via co-operation with tour ...
Visit Scotland Dumfries & Galloway has appointed Navigator Response Advertising to launch
The head of Visit London has called for a bigger marketing budget to prop up the capital's tourism...At a meeting of business leaders to discuss the response to the 7 July bombings, Visit London ... closer to ú150m.' Most of Visit London's budget supports overseas promotions, as foreign visitors ... %, while domestic visits fell 6%. London one year on, page 14. ...
Visit London has reappointed OMD to its £10m media business following a review that included.... Visit London will no longer have a roster agency, but will rather work with shops on a project basis. Visit London general marketing manager Martine Ainsworth-Wells oversaw the media review, assisted by COI ... Recovery Plan. However, to qualify for the investment, Visit London has to demonstrate a £30 return ...
LONDON - Tourism body Visit London is to move its London TV channel off the Sky platform and onto...London TV launched in September 2004 and has been broadcasting on Sky for just over a year. It will now be relaunched as an on-demand service via a 24-hour broadband channel on Visit London's website ... cabs, and through on-demand TV services such as Home Choice. Visit London said the broadband service ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.