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In a departure from the brand s usual marketing techniques, the TV ads drive viewers to visit the website, enjoynintendo.com, to discover the results of the challenges and interact with the brand digitally. The campaign kicks off today with an interview with Ant Dec in their homes talking about ...
Tourism board Visit Scotland and its agency, Nunwood Consulting, won the Outstanding research award...The project, which also scooped Best international research, led to a boost in Scotland's tourism industry and its economy as a whole. Visit Scotland conducted its first major European research project for 10 years, focusing on the German, French and Spanish markets. BT (agency TNS), Allied ...
on the back of work it had done for the Visit Wales website. Jon Iles, head of marketing and commercial resources for the Assembly said: Designate demonstrated a good understanding of Wales and our objectives ... in Style website for Visit Wales . It has more than 200 members and provides a guide on Wales best ...
Visit London has reappointed OMD to its £10m media business following a review that included.... Visit London will no longer have a roster agency, but will rather work with shops on a project basis. Visit London general marketing manager Martine Ainsworth-Wells oversaw the media review, assisted by COI ... Recovery Plan. However, to qualify for the investment, Visit London has to demonstrate a £30 return ...
LONDON - Tourism body Visit London is to move its London TV channel off the Sky platform and onto...London TV launched in September 2004 and has been broadcasting on Sky for just over a year. It will now be relaunched as an on-demand service via a 24-hour broadband channel on Visit London's website ... cabs, and through on-demand TV services such as Home Choice. Visit London said the broadband service ...
Visit London is to establish a roster of four ad agencies to create a series of £2.5m campaigns...The organisation is using the COI to set up the roster, although Visit London general marketing manager Martine Ainsworth-Wells is overseeing the process. The campaigns, which will eschew Beefeaters ... it is not known whether it will re-pitch for the business. Visit London, which spent about £15m on marketing ...
Visit London has shortlisted five creative agencies for its £10 million account and has named OMD
Visit London has poached senior Selfridges marketer James Bidwell to fill its vacant chief...task he faced at Selfridges. Visit London is in the middle of establishing a roster of agencies ...
for the London tourism body Visit London....to promote a more contemporary image of London and will benefit from a £15 million handout that Visit London ... the pitch, but the overall responsibility for the ad campaigns will fall to Martine Ainsworth-Wells, Visit ... , Visit London also reappointed the incumbent, OMD UK, to handle its media business following a pitch ...
Visit London has appointed John Brown Citrus Publishing to produce five annual London guides in a...The three-year contract will cover two business guides, one for the travel trade and two for consumers, after Visit London decided to consolidate its disparate promotional materials into Lonely Planet-style books. The Official London City Guide covers culture, events and attractions, and will be available ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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