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LONDON - Vivaki, the Publicis Groupe strategic media unit, has launched interactive agency Digitas...Malloy, chairman of VivaKi Australasia, has appointed Mandy Henry, formerly the Sydney managing director ... company). Malloy said: "Digitas is the first tangible example of VivaKi's launch into the Australian market. "We have recently launched VivaKi in New Zealand, UK, Russia, India and Iberia to great success ...
LONDON - VivaKi, the Publicis media arm, is working on plans to launch its own outdoor specialist...-owned Posterscope, respectively. VivaKi's UK clients include BT and O2. However, sources indicated that VivaKi ... companies Mills Allen and Van Wagner, has been working on a consultancy project for VivaKi ... of VivaKi with one or more of the outdoor specialists, or the launch of Publicis-owned services ...
Vivaki, the umbrella digital unit launched by Publicis last week, has attracted praise for its...into the digital age. Vivaki will centralise the way Publicis' subsidiaries such as Starcom MediaVest buy digital ... Media chairman Jack Klues, Publicis chief Maurice Levy and Digitas head David Kenny is for Vivaki ... also plans to partner with them through Vivaki's new Audience on Demand Network, a trading exchange ...
LONDON - VivaKi, the global Publicis Groupe media and digital operation, has launched Digitas...clients. In addition to launching the agency, VivaKi is also drawing on the group's Australian agencies ... Malloy, the VivaKi Australasia chairman, said: "Digitas is the first tangible example of VivaKi's launch ...
LONDON - Publicis has handed the reins of its UK VivaKi media unit to Adrian Sayliss, the chief...Sayliss will fill the newly created role of country chair for VivaKi UK. The UK heads of its ... to the regional and global chief executives of their agency brands, but will also sit on a new UK VivaKi board, chaired by Sayliss. His appointment follows the creation of VivaKi in June as a global strategic unit ...
LONDON - Publicis Groupe's new media unit VivaKi has named ZenithOptimedia Worldwide's chief...VivaKi brand leaders Chris Locke and Chris Hayward in driving cross-brand initiatives in the UK, as well as delivering against key operational and financial goals. Sayliss will report to the VivaKi global board of directors, led by US-based Jack Klues and David Kenny. Launched in June, VivaKi aims to improve ...
The VivaKi Nerve Center has promoted Marco Bertozzi to executive managing director of Nerve Center...Bertozzi was previously managing director of VivaKi Nerve Center EMEA. In his new role Bertozzi ... leading strategy for ad exchange trading across the VivaKi agencies - ZenithOptimedia, SMG, Razorfish and Digitas - and The Pool, Vivaki's global innovation project based around video and tablets. Bertozzi, a ...
VivaKi, the digital media arm of Publicis Groupe, has turned to Evidon to offer its clients...VivaKi already works with Evidon in the US, where the latter is headquartered. Evidon provides a platform for brands and agencies to provide in-ad notice when they use online behavioural ... , EMEA managing director for the VivaKi Nerve Center, said: "VivaKi is a strong supporter of privacy ...
LONDON - Publicis Groupe's Vivaki, the ad giant's digital initiative announced earlier today, has...The new Audience on Demand Network, a technology platform underlying Vivaki, will encompass ... its subsidiaries buy digital campaigns. David Kenny, managing partner at VivaKi, said: "Our intention ... Publicis Groupe Media chairman Jack Klues and Digitas chief executive Kenny to lead Vivaki. ...
his new role as EMEA managing director of VivaKi's Nerve Centre and what will happen when the lunatics...just the wrong side of midday, as Bertozzi does as he sits down to talk about his new role at VivaKi ... of VivaKi's Nerve Centre division. The move to "a new job in an old home" felt right, Bertozzi says, because he wanted to pick up the digital thread again, working with leading online publishers - VivaKi has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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