Double Standards - How is performance marketing helping digital?
10 May 2012
, such as exchange buying, far more than any shifts in client focus or strategies. Our use of the VivaKi Audience ...
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The man who would be king
17 May 2012
at VivaKi, are both in the autumn of their careers. His prospects are enhanced by the lack of internal ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
of the Vivaki Nerve Center, says that with new inventory, data and technology providers rapidly coming ...
Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
to the newly created role of chief growth officer. ( Media Week ) The VivaKi Nerve Center has promoted ...
Microsoft confirms launch of BBC iPlayer on Xbox
20 Mar 2012 | by John Reynolds
by Vivaki, as part of an exclusive deal that will expire at the end of the month. Pav Bhardwarj, Xbox ...
Trading places: this week's people moves
09 Dec 2011 | by Sara Kimberley
director. (Campaign) VivaKi Nerve Center, the digital research and development arm of VivaKi ... executive of Razorfish, has been selected to replace Laura Lang as head of additional VivaKi digital ... and report to Jack Klues , the chief executive of Vivaki. (Media Week) Advertising ...
VivaKi strikes online ad compliance partnership
10 Oct 2011 | by Daniel Farey-Jones
VivaKi, the digital media arm of Publicis Groupe, has turned to Evidon to offer its clients...VivaKi already works with Evidon in the US, where the latter is headquartered. Evidon provides a platform for brands and agencies to provide in-ad notice when they use online behavioural ... , EMEA managing director for the VivaKi Nerve Center, said: "VivaKi is a strong supporter of privacy ...
Top 50 media agencies 2011
05 Sep 2011
MediaVest Group, ZenithOptimedia, MediaVest (19.9%), MediaVest Leeds (50%), Media Vision VivaKi Trading ...
Aegis sees digital gem in MediaVest Manchester
22 Jul 2011 | by Alasdair Reid
's and Lucas' heritage in direct marketing) designed to set hearts a-fluttering at Starcom. Yes, in VivaKi ...
VivaKi sets up social media business to boost UK offer
19 May 2011 | by Sara Kimberley
VivaKi UK, the digital arm of Publicis Groupe, is launching a "social hub" to combine the social...of the VivaKi agencies represented on its management team. While the individual agencies will continue ... , partnerships and support in executing activity to the VivaKi agencies and their clients. The social hub will be a standalone entity within VivaKi, and Fenton will build a team that mixes new talent with existing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
