Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
to the newly created role of chief growth officer. ( Media Week ) The VivaKi Nerve Center has promoted ...
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Double Standards - How is performance marketing helping digital?
10 May 2012
, such as exchange buying, far more than any shifts in client focus or strategies. Our use of the VivaKi Audience ...
Katherine Levy: Nice to see a client urge collaboration over competition
19 Apr 2012 | by Katherine Levy
insight and strategy. It is a process that Derek Morris, the chief operating officer at VivaKi, has been ...
VivaKi promotes Bertozzi to executive EMEA role
16 Apr 2012 | by Emma Powell
The VivaKi Nerve Center has promoted Marco Bertozzi to executive managing director of Nerve Center...Bertozzi was previously managing director of VivaKi Nerve Center EMEA. In his new role Bertozzi ... leading strategy for ad exchange trading across the VivaKi agencies - ZenithOptimedia, SMG, Razorfish and Digitas - and The Pool, Vivaki's global innovation project based around video and tablets. Bertozzi, a ...
My Media Week: Marco Bertozzi
21 Mar 2012 | by Hayley Pinkerfield
This week Marco Bertozzi, managing director EMEA for the VivaKi Nerve Center, visits Spain, plays.... Which is a good thing, as variety is one of the things I enjoy most about working at the VivaKi Nerve ... to go to Madrid with my boss Curt Hecht, global chief executive of the VivaKi Nerve Center. We have a full day of meetings with the management of VivaKi, ZenithOptimedia, Performics and Starcom MediaVest ...
Are online 'ad nets' at risk?
16 Feb 2012 | by Alasdair Reid
director, EMEA, at VivaKi Nerve Center, counters that, in his view, the paramount issue is transparency. He ... - Marco Bertozzi, MD, EMEA, VivaKi Nerve Center "As a result of the rise of trading desks ...
All about ... Global content deals
02 Feb 2012 | by Alasdair Reid
structures - with the likes of Group M, VivaKi, Omnicom Media Group and Mediabrands appointing market ...
Are we ready for smart TVs?
26 Jan 2012 | by Alasdair Reid
this year - with the exception of IPG agencies, of course." And VivaKi agencies too, if you believe Marco Bertozzi, the managing director, EMEA, for VivaKi Nerve Center . He certainly agrees ... -driven thing." YES - Marco Bertozzi, MD, EMEA, VivaKi Nerve Center "I believe agencies are good ...
Trading places: this week's people moves
09 Dec 2011 | by Sara Kimberley
director. (Campaign) VivaKi Nerve Center, the digital research and development arm of VivaKi ... executive of Razorfish, has been selected to replace Laura Lang as head of additional VivaKi digital ... and report to Jack Klues , the chief executive of Vivaki. (Media Week) Advertising ...
VivaKi Nerve Center hires Smith as head of activation
08 Dec 2011 | by Mark Banham
VivaKi Nerve Center, the digital research and development arm of VivaKi, has appointed MEC's Geoff...," according to VivaKi. Marco Bertozzi, managing director of VivaKi Nerve Centre Europe, Middle East ... VivaKi to continue driving innovation across the industry." ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
