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Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

of the Vivaki Nerve Center, says that with new inventory, data and technology providers rapidly coming ...

My Media Week: Marco Bertozzi

This week Marco Bertozzi, managing director EMEA for the VivaKi Nerve Center, visits Spain, plays.... Which is a good thing, as variety is one of the things I enjoy most about working at the VivaKi Nerve ... to go to Madrid with my boss Curt Hecht, global chief executive of the VivaKi Nerve Center. We have a full day of meetings with the management of VivaKi, ZenithOptimedia, Performics and Starcom MediaVest ...

VivaKi Nerve Center hires Smith as head of activation

VivaKi Nerve Center, the digital research and development arm of VivaKi, has appointed MEC's Geoff...," according to VivaKi. Marco Bertozzi, managing director of VivaKi Nerve Centre Europe, Middle East ... VivaKi to continue driving innovation across the industry." ...

VivaKi strikes exclusive ad deal for Xbox entertainment apps

Microsoft has struck an exclusive deal with VivaKi to offer Starcom MediaVest Group...to join in 2012. VivaKi's exclusive arrangement runs until March next year. The rollout ...

Vivaki Nerve Center partners with Weborama in European deal

Vivaki's research and development arm Nerve Centre has formed a Europe-wide strategic partnership...Weborama will provide local media, data and technology across Europe for VivaKi Nerve Center ... . The company currently has partnerships with Vivaki agencies in France and Spain and the extended strategic partnership will cover all key European countries where including the UK, Netherlands and Germany. Vivaki ...

Fetch poaches Publicis' Lelait for key mobile role

Guillaume has previously worked with clients including Nissan, Nestl and Puma as well as serving as the mobile lead in London for the VivaKi network, which includes agencies Digitas and Razorfish. He will be responsible for key accounts at the full-service mobile agency, which counts Hotels.com, Paddypower, Sony ...

VivaKi sets up social media business to boost UK offer

VivaKi UK, the digital arm of Publicis Groupe, is launching a "social hub" to combine the social...of the VivaKi agencies represented on its management team. While the individual agencies will continue ... , partnerships and support in executing activity to the VivaKi agencies and their clients. The social hub will be a standalone entity within VivaKi, and Fenton will build a team that mixes new talent with existing ...

Search begins for online video ad model

Channel 4 and YouTube have joined forces with Publicis' VivaKi to find the best online video ad...engaging and irritate some web users. VivaKi's US version of The Pool identified ASq, a format ...

Trading Places (23 Apr): This week's people moves in advertising, marketing and media

, the chairman of ZenithOptimedia , is moving to a new role as the chief operating officer of VivaKi UK , the Publicis Groupe media unit. Morris will report to Adrian Sayliss , the UK chairman of VivaKi ...

Trading Places (26 Feb): This week's people moves in advertising, marketing and media

for North America since 2007. ( Campaign ) VivaKi , the media arm of Publicis Groupe , has appointed Marco Bertozzi as the managing director of its VivaKi Nerve Center for EMEA. He replaces Fred Joseph ...

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