Publishers on slow road to data marketplace?
20 Oct 2011 | by Daniel Farey-Jones
' session by VivaKi s head of product, audience on demand, Paul Silver. "What is critical, is whatever we ...
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SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
to shift toward real-time bidding. Marco Bertozzi, the EMEA MD of Publicis Groupe's VivaKi Nerve Center ...
AOP SUMMIT 2011: Data traders express desire for common frameworks
14 Oct 2011 | by Daniel Farey-Jones
as "multiple times" the value it can get from media space. From the sell side, there was a call from VivaKi ... , at Publicis Groupe's Vivaki Nerve Center, claimed "the third party data space feels a bit like the wild west ... would see a rapid increase in growth at VivaKi, after a period of educating a significant proportion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
