16 Apr 2012
| by Emma Powell
The VivaKi Nerve Center has promoted Marco Bertozzi to executive managing director of Nerve Center...Bertozzi was previously managing director of VivaKi Nerve Center EMEA. In his new role Bertozzi ...
leading strategy for ad exchange trading across the VivaKi agencies - ZenithOptimedia, SMG, Razorfish and Digitas - and The Pool, Vivaki's global innovation project based around video and tablets.
Bertozzi, a ...
08 Dec 2011
| by Mark Banham
VivaKi Nerve Center, the digital research and development arm of VivaKi, has appointed MEC's Geoff...," according to VivaKi.
Marco Bertozzi, managing director of VivaKi Nerve Centre Europe, Middle East ...
VivaKi to continue driving innovation across the industry." ...
07 Dec 2011
| by Sarah Shearman
Microsoft has struck an exclusive deal with VivaKi to offer Starcom MediaVest Group...to join in 2012.
VivaKi's exclusive arrangement runs until March next year. The rollout ...
06 Dec 2011
| by Mark Banham
of additional Vivaki digital agencies Big Fuel, Denuo, Digitas and Phonevalley....of Vivaki.
According to a statement released by the Publicis network, Lord will head a Digital Transformation Team, which will "leverage the success of Vivaki to develop a strategy that will similarly ...
agencies that sit inside Vivaki operate under the watch of talented executives who manage the operations ...
25 Oct 2011
| by Mark Banham
Vivaki's research and development arm Nerve Centre has formed a Europe-wide strategic partnership...Weborama will provide local media, data and technology across Europe for VivaKi Nerve Center ...
.
The company currently has partnerships with Vivaki agencies in France and Spain and the extended strategic partnership will cover all key European countries where including the UK, Netherlands and Germany.
Vivaki ...
10 Oct 2011
| by Daniel Farey-Jones
VivaKi, the digital media arm of Publicis Groupe, has turned to Evidon to offer its clients...VivaKi already works with Evidon in the US, where the latter is headquartered.
Evidon provides a platform for brands and agencies to provide in-ad notice when they use online behavioural ...
, EMEA managing director for the VivaKi Nerve Center, said: "VivaKi is a strong supporter of privacy ...
19 May 2011
| by Sara Kimberley
VivaKi UK, the digital arm of Publicis Groupe, is launching a "social hub" to combine the social...of the VivaKi agencies represented on its management team.
While the individual agencies will continue ...
, partnerships and support in executing activity to the VivaKi agencies and their clients.
The social hub will be a standalone entity within VivaKi, and Fenton will build a team that mixes new talent with existing ...
05 Nov 2010
| by Daniel Farey-Jones
Google has signed a two-year partnership deal with VivaKi, the digital arm of Publicis Groupe...and deepening" of the current relationship, where VivaKi's trading desk buys display ads from Google and works ...
: "Google and VivaKi have had a close relationship for several years, based largely on partnering ...
." Curt Hecht, chief executive of VivaKi Nerve Center, said: "In 2008 we announced a partnership ...
22 Apr 2010
| by Ian Darby
operating officer of VivaKi UK, the Publicis Groupe media unit....His task will be to accelerate VivaKi's progress in the UK, working with its constituent agencies ...
chairman of VivaKi, and work closely with the agencies' chief executives. He said a key part of the role was to ensure VivaKi's agencies are "overall, the best placed for a digital future". There is no immediate ...
01 Apr 2010
| by Harriet Dennys
his new role as EMEA managing director of VivaKi's Nerve Centre and what will happen when the lunatics...just the wrong side of midday, as Bertozzi does as he sits down to talk about his new role at VivaKi ...
of VivaKi's Nerve Centre division.
The move to "a new job in an old home" felt right, Bertozzi says, because he wanted to pick up the digital thread again, working with leading online publishers - VivaKi has ...