The World: Shanghai - L'Oreal chooses VivaKi for Chinese digital task
04 Dec 2009
Publicis Groupe's VivaKi has won L'Oreal's digital agency pitch in China ahead of Group M
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Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
of our industry could be all the better for it. DEREK MORRIS, chief operating officer, VivaKi UK Mark ...
Campaign Media Awards 2009: Necessity proves itself the mother of creative invention
27 Nov 2009 | by Philippa Brown
of trading, VivaKi - Paul Frampton, Managing director, MPG ...
The World: Paris - Publicis' Phonevalley in mobile deal with Microsoft
02 Oct 2009
The joint venture will result in customised mobile advertising, technology and metrics to run across Microsoft's mobile and web properties. Phonevalley, which is part of the Publicis-owned VivaKi Nerve Media Center, will work with Microsoft properties such as the Microsoft Media Network, Bing ...
The Week: Media news - Media industry wary despite product placement U-turn
18 Sep 2009
at VivaKi, said those opportunities around programming such as Coronation Street would not appeal to all ...
Close-Up: Why Publicis considers Razorfish a prize catch
21 Aug 2009 | by Noel Bussey
into its VivaKi network. Levy has talked about a "wider pool of resources, talent and expertise ... 's management team will work closely with the team at Publicis Groupe and VivaKi to develop the best strategy ... not yet been put in place for exactly how Razorfish will be integrated into VivaKi. Some cynics argue ...
Editorial: How will Publicis ensure Razorfish pays its way?
21 Aug 2009
the VivaKi umbrella? Won't that make it more difficult for the Publicis Groupe mainstream agencies to make ...
Media: Perspective - IPG must spend big if it aspires to join the premier league
21 Aug 2009 | by Ian Darby, ian.darby@haymarket.com
In the international media agency world, there is a top four that is as hard to break into as Manchester United, Liverpool, Chelsea and Arsenal in football. In global new-business terms at least, Omnicom Media Group, WPP's Group M, Publicis' VivaKi and Aegis Media seem to be playing in a league of their own ...
The Week: Media news - Publicis links with Microsoft
03 Jul 2009
ad technology for on-demand TV. The move, announced in Cannes last week, will see VivaKi
Media: Double standards - Being optimistic and passionate can win the day
19 Jun 2009
of every marketer's list. The VivaKi Nerve Centre, combining our digital expertise from all our group ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
