Double Standards - How is performance marketing helping digital?
10 May 2012
, such as exchange buying, far more than any shifts in client focus or strategies. Our use of the VivaKi Audience ...
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The man who would be king
17 May 2012
at VivaKi, are both in the autumn of their careers. His prospects are enhanced by the lack of internal ...
Katherine Levy: Nice to see a client urge collaboration over competition
19 Apr 2012 | by Katherine Levy
insight and strategy. It is a process that Derek Morris, the chief operating officer at VivaKi, has been ...
School Reports 2012: ZenithOptimedia UK
02 Apr 2012 | by Staff
solid. That's not to say ZenithOptimedia isn't an exciting place to be - far from it. Its VivaKi ...
Top 50 media agencies 2012
26 Mar 2012
1,154.00 1,203.60 -4.1 VivaKi Trading 3 3 Omnicom 1,119.50 1 ...
Are online 'ad nets' at risk?
16 Feb 2012 | by Alasdair Reid
director, EMEA, at VivaKi Nerve Center, counters that, in his view, the paramount issue is transparency. He ... - Marco Bertozzi, MD, EMEA, VivaKi Nerve Center "As a result of the rise of trading desks ...
All about ... Global content deals
02 Feb 2012 | by Alasdair Reid
structures - with the likes of Group M, VivaKi, Omnicom Media Group and Mediabrands appointing market ...
Are we ready for smart TVs?
26 Jan 2012 | by Alasdair Reid
this year - with the exception of IPG agencies, of course." And VivaKi agencies too, if you believe Marco Bertozzi, the managing director, EMEA, for VivaKi Nerve Center . He certainly agrees ... -driven thing." YES - Marco Bertozzi, MD, EMEA, VivaKi Nerve Center "I believe agencies are good ...
Are targeted ads the future?
08 Dec 2011 | by Alasdair Reid
, that the Virgin initiative is a great step forward, Marco Bertozzi, the EMEA managing director at VivaKi Nerve ... effectiveness, for instance. These are all massive hurdles." YES - Marco Bertozzi, MD, EMEA, VivaKi Nerve ...
Is data suffocating clients?
27 Oct 2011 | by Alasdair Reid
targeting ambitions? Marco Bertozzi, the managing director, EMEA, of VivaKi Nerve Center , doesn't believe ... , then it will hinder advertising innovation." NO - Marco Bertozzi, MD, EMEA, VivaKi Nerve Center "The world ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
