Microsoft and Publicis partner for targeted ads deal
26 Jun 2009 | by Sarah Johnson
digital ad formats through its media operation Vivaki. Vivaki will tap in to data direct from set ...
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Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
of the Vivaki Nerve Center, says that with new inventory, data and technology providers rapidly coming ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
