Will retailers be lonely this Christmas?
04 Nov 2008 | by Abigail Townsend
than pulling them,' says Chris Locke, UK trading director at Publicis Groupe's VivaKi. Many stores ...
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Targeted TV ads present new opportunities
02 Dec 2008 | by Andy Fry
', but observers such as VivaKi UK group trading director Chris Locke are more cautious. 'Retailers, car brands ...
Renault Nissan centralises £650m media account into OMD
03 Nov 2008 | by Alison Donnelly
OMD pipped Carat to the post to win the account after a final pitch in France. Carat previously handled Renault's 350 million pan-European media account, while OMD has been Nissan's agency of record in the region. Other agencies previously involved included MPG, Mediaedge:cia and VivaKi who were knocked out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
