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Media 360: Meeting of minds

. The world is moving on." THE MEDIA AGENCY - Jack Klues, chairman, VivaKi "Paradigms have shifted ...

10 reasons why linear TV lives on

inches and upward. "TVs are fashion items," observes Chris Locke, UK trading director of VivaKi. GfK ... ) and reached 2.5 million viewers. A further 1.8 million watched online. VivaKi's Chris Locke, who bought ...

Young People - The road to recovery

, the performance from the commercial channels is remarkable." Chris Locke, trading director of VivaKi UK, agrees ...

Ratcliffe has MediaCom's next milestone in sight

- because we'll just become machines and lose the personal side of what MediaCom is all about. VivaKi: I can see the potential of VivaKi, but I also think its a bit late in the market. I can see ...

Industry calls for retention of current TV ad-minute rules

's central buying operation VivaKi, said: "Yes, it would give the PSB media owners more share, however ...

Bartlett leaves Zenith

's digital unit VivaKi, which combines the digital buying power of ZenithOptimedia, Starcom MediaVest and Digitas. VivaKi buying operations will be led by Chris Locke, UK group trading director at Starcom ...

ITV public service cuts welcomed

Locke, trading director, VivaKi UK, wants to see ITV spend the freed-up funds on big entertainment shows ...

VivaKi's Chris Williams adores Dubai's "la-la land"

of VivaKi MENA Have you relocated? Contact: harriet.dennys@haymarket.com ...

Will ITV's sales revamp lift its commercial performance?

, trading director, VivaKi UK I believe this new structure will help ITV catch up with its commercial ...

Can Publicis' VivaKi compete with GroupM and OPera?

digital and press, and they work. The Publicis agencies spend a lot in press, but VivaKi's success ... we don't know is exactly how VivaKi will use its power within the media landscape. My view ... of OPera and GroupM operate and, to be successful, VivaKi will have to adopt a similar model of cooperation ...

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