Double Standards - How is performance marketing helping digital?
10 May 2012
, such as exchange buying, far more than any shifts in client focus or strategies. Our use of the VivaKi Audience ...
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The man who would be king
17 May 2012
at VivaKi, are both in the autumn of their careers. His prospects are enhanced by the lack of internal ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
of the Vivaki Nerve Center, says that with new inventory, data and technology providers rapidly coming ...
Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
to the newly created role of chief growth officer. ( Media Week ) The VivaKi Nerve Center has promoted ...
Katherine Levy: Nice to see a client urge collaboration over competition
19 Apr 2012 | by Katherine Levy
insight and strategy. It is a process that Derek Morris, the chief operating officer at VivaKi, has been ...
VivaKi promotes Bertozzi to executive EMEA role
16 Apr 2012 | by Emma Powell
The VivaKi Nerve Center has promoted Marco Bertozzi to executive managing director of Nerve Center...Bertozzi was previously managing director of VivaKi Nerve Center EMEA. In his new role Bertozzi ... leading strategy for ad exchange trading across the VivaKi agencies - ZenithOptimedia, SMG, Razorfish and Digitas - and The Pool, Vivaki's global innovation project based around video and tablets. Bertozzi, a ...
School Reports 2012: ZenithOptimedia UK
02 Apr 2012 | by Staff
solid. That's not to say ZenithOptimedia isn't an exciting place to be - far from it. Its VivaKi ...
Top 50 media agencies 2012
26 Mar 2012
1,154.00 1,203.60 -4.1 VivaKi Trading 3 3 Omnicom 1,119.50 1 ...
My Media Week: Marco Bertozzi
21 Mar 2012 | by Hayley Pinkerfield
This week Marco Bertozzi, managing director EMEA for the VivaKi Nerve Center, visits Spain, plays.... Which is a good thing, as variety is one of the things I enjoy most about working at the VivaKi Nerve ... to go to Madrid with my boss Curt Hecht, global chief executive of the VivaKi Nerve Center. We have a full day of meetings with the management of VivaKi, ZenithOptimedia, Performics and Starcom MediaVest ...
Microsoft confirms launch of BBC iPlayer on Xbox
20 Mar 2012 | by John Reynolds
by Vivaki, as part of an exclusive deal that will expire at the end of the month. Pav Bhardwarj, Xbox ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
