Trading places: this week's people moves
11 Feb 2011 | by Susan Billinge
of Publicis Groupe's Digitas and managing partner of Vivaki, to its board of directors. He replaces Eric ...
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SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
to shift toward real-time bidding. Marco Bertozzi, the EMEA MD of Publicis Groupe's VivaKi Nerve Center ...
Publicis unveils Digitas and Razorfish consolidation
03 Dec 2009 | by Daniel Farey-Jones
also moved to further align the two agencies with its cross-functional digital network VivaKi and its ... role helping VivaKi and its clients into the future landscape. David Kenny, managing partner of VivaKi ...
Publicis and Microsoft form strategic alliance
26 Jun 2009 | by Staff
and services. The Publicis-owned studio PBJS and its Vivaki strategic planning unit will collaborate ... including search and ad serving. As part of this, Vivaki and Microsoft will continue to develop The Pool ... . It is developing a customised VivaKi ad exchange for television advertising using Admira, a planning and buying ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
