and encourage closer working between the two brands on media activity. Havas' MPG, Publicis' VivaKi and Group M ...
OMD pipped Carat to the post to win the account after a final pitch in France. Carat previously handled Renault's 350 million pan-European media account, while OMD has been Nissan's agency of record in the region. Other agencies previously involved included MPG, Mediaedge:cia and VivaKi who were knocked out ...
The other pitching agencies, Havas' MPG, WPP's Mediaedge:cia and Publicis Groupe's VivaKi operation, have been knocked out of the process. Carat currently handles Renault's 350 million pan-European media account, while OMD is Nissan's agency of record in the region. The pitch process will continue ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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