OMD takes Renault/Nissan media account
04 Nov 2008 | by Ian Darby
and encourage closer working between the two brands on media activity. Havas' MPG, Publicis' VivaKi and Group M ...
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LONDON - Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, has forged a
and encourage closer working between the two brands on media activity. Havas' MPG, Publicis' VivaKi and Group M ...
OMD pipped Carat to the post to win the account after a final pitch in France. Carat previously handled Renault's 350 million pan-European media account, while OMD has been Nissan's agency of record in the region. Other agencies previously involved included MPG, Mediaedge:cia and VivaKi who were knocked out ...
The other pitching agencies, Havas' MPG, WPP's Mediaedge:cia and Publicis Groupe's VivaKi operation, have been knocked out of the process. Carat currently handles Renault's 350 million pan-European media account, while OMD is Nissan's agency of record in the region. The pitch process will continue ...
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