Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
of the Vivaki Nerve Center, says that with new inventory, data and technology providers rapidly coming ...
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Double Standards - How is performance marketing helping digital?
10 May 2012
, such as exchange buying, far more than any shifts in client focus or strategies. Our use of the VivaKi Audience ...
Katherine Levy: Nice to see a client urge collaboration over competition
19 Apr 2012 | by Katherine Levy
insight and strategy. It is a process that Derek Morris, the chief operating officer at VivaKi, has been ...
My Media Week: Marco Bertozzi
21 Mar 2012 | by Hayley Pinkerfield
This week Marco Bertozzi, managing director EMEA for the VivaKi Nerve Center, visits Spain, plays.... Which is a good thing, as variety is one of the things I enjoy most about working at the VivaKi Nerve ... to go to Madrid with my boss Curt Hecht, global chief executive of the VivaKi Nerve Center. We have a full day of meetings with the management of VivaKi, ZenithOptimedia, Performics and Starcom MediaVest ...
Microsoft confirms launch of BBC iPlayer on Xbox
20 Mar 2012 | by John Reynolds
by Vivaki, as part of an exclusive deal that will expire at the end of the month. Pav Bhardwarj, Xbox ...
SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
to shift toward real-time bidding. Marco Bertozzi, the EMEA MD of Publicis Groupe's VivaKi Nerve Center ...
Are online 'ad nets' at risk?
16 Feb 2012 | by Alasdair Reid
director, EMEA, at VivaKi Nerve Center, counters that, in his view, the paramount issue is transparency. He ... - Marco Bertozzi, MD, EMEA, VivaKi Nerve Center "As a result of the rise of trading desks ...
All about ... Global content deals
02 Feb 2012 | by Alasdair Reid
structures - with the likes of Group M, VivaKi, Omnicom Media Group and Mediabrands appointing market ...
Are we ready for smart TVs?
26 Jan 2012 | by Alasdair Reid
this year - with the exception of IPG agencies, of course." And VivaKi agencies too, if you believe Marco Bertozzi, the managing director, EMEA, for VivaKi Nerve Center . He certainly agrees ... -driven thing." YES - Marco Bertozzi, MD, EMEA, VivaKi Nerve Center "I believe agencies are good ...
VivaKi Nerve Center hires Smith as head of activation
08 Dec 2011 | by Mark Banham
VivaKi Nerve Center, the digital research and development arm of VivaKi, has appointed MEC's Geoff...," according to VivaKi. Marco Bertozzi, managing director of VivaKi Nerve Centre Europe, Middle East ... VivaKi to continue driving innovation across the industry." ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
