BT head of media Steve Huddleston leaves
15 Apr 2010 | by Anne Cassidy
of Publicis Vivaki and into Maxus. At the time it emerged that he was on leave from the company ...
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BT's former head of media Huddleston joins Astus
07 May 2010 | by Anne Cassidy
and buying account out of Publicis VivaKi and into Maxus. It is believed relations between BT ...
Agencies line up for BT 2012 comms task
01 Apr 2010 | by Anne Cassidy
logo on ads with the Olympic rings. BT shifted its 75m media out of Publicis' VivaKi and into Maxus ...
BT dumps Starcom for Maxus
18 Feb 2010 | by Ian Darby and Anne Cassidy
LONDON - BT has moved its £75m media planning and buying business out of Publicis' VivaKi.... Since then, industry speculation has mounted that the VivaKi agencies, Starcom and Zed Media, faced ...
BT moves its £75m media into Maxus
17 Feb 2010 | by Anne Cassidy
Starcom and Zed Media, under the Publicis Groupe media and digital umbrella Vivaki, first won the consolidated business at the start of 2008 after a final shoot out with WPP's Mediaedge:cia. At the time Starcom retained media buying duties while also adding the media planning brief and Zed Media, part ...
Publicis Groupe and Microsoft form mobile marketing partnership
23 Sep 2009 | by Noel Bussey
LONDON - Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, has forged a
Publicis seals $530m acquisition of Razorfish
09 Aug 2009 | by Staff
will continue to operate under its brand name and organisationally be part of VivaKi, the new Publicis Groupe ... . David Kenny, managing director of VivaKi, said, "We pursued this acquisition based on its potential to deliver client benefit. "The addition of Razorfish to the VivaKi portfolio gives us a wider and more ...
Starcom gathers clients and media owners to test new ad models
23 Jan 2009 | by Staff
advanced TV, mobile media and social networking, according to David Kenny, managing partner of VivaKi, the Publicis strategic media unit set up last year. VivaKi Nerve Centre president Curt Hecht developed ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
