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Trading places: this week's people moves

. ( Media Week ) Cream , the luxury specialist media agency, has hired Vizeum's head of online Neil ...

Ikea mattresses campaign calls on princess and radio presenters

Mother created the campaign, which was based on the insight of helping everyone sleep like a princess, and Vizeum handled media planning. It is designed to put some glamour into the process of choosing a mattress, which Ikea's advertising manager Kemi Anthony said people saw as a "complicated ...

Pitch Update

and Vizeum were bumped off the process, leaving the incumbent, MediaCom, to fight it out with ZenithOptimedia. ...

Pitch update

The incumbent, MediaCom, as well as the competition, Vizeum, ZenithOptimedia and Manning Gottlieb OMD, are recovering from the third stage of presentations for the largest media pitch of the year, Royal Bank of Scotland, with the final leg this Friday. And it won't necessarily be a "winner takes all ...

Ikea rolls out battle of the sexes campaign

production company Another Film, and Vizeum for media planning and buying. Viewers are directed to Ikea ...

Adwatch (Feb 16) - Top 20 recall: Yakult hits the spot

Fridge Raiders Quiet Storm/Vizeum 22 19= ( ) Nisa Local 3sixteen ...

Mindshare picks up £1m Mango media account

Mindshare won the account after a four-way pitch that included the incumbent, Omnicom-owned M2M, MPG and Starcom MediaVest Group. M2M has held the business since 2006, when it took the account from Vizeum in a pitch that also included Mindshare and Starcom MediaVest Group. Mindshare ...

Initiative Greece wins IKEA account

and best results for IKEA." In the UK, IKEA appointed Aegis-owned Vizeum to its 10 million business last ...

Powerade 'sweat session' by Mother

Filmed by Mother at the English Institute of Sport in Sheffield, the campaign includes TV, outdoor and digital activity and, alongside Mother, is also delivered by Iris, Synergy and M C Saatchi Sport Entertainment and Vizeum, A 30-second TV teaser has launched driving consumers to watch the session in full ...

Trading Places: This week's people moves in advertising, marketing and media

of the year to become the deputy managing director at Vizeum. (Campaign) Alex Crowther has been ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.