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LONDON - Vodafone is rolling out a direct drive to promote its Family tariff....A mailing created by direct agency LIDA is being sent to 400,000 Vodafone customers to drive awareness of the package. The deal allows customers unlimited calls to three other Vodafone numbers for 5 a month, or to five numbers for 7. The campaign urges customers to Join Vodafone Family , and features ...
Vodafone is attempting to combat users deserting its network with the industry s first segmented...Vodafone is attempting to combat users deserting its network with the industry s first segmented ... by Vodafone s Connect division, which addresses individual consumers and small- to medium-sized businesses ... . The result has been a fall in Connect s churn rate by 5.3%. The Vodafone Group s overall churn rate is 29 ...
LONDON -- LIDA has landed Vodafone’s direct marketing account following a four-way shoot out....The agency pitched for the business against Tequila, Partners Andrews Aldridge and Joshua. The incumbent, Harrison Troughton Wunderman declined to pitch for the account. LIDA will be responsible for all of Vodafone s consumer direct marketing and relationship marketing. The decision will not affect ...
I'm being briefed by M. So when she tells me to 'Make the most of now' in Vodafone's latest...I also like illustration and animation, and Vodafone uses both well. This mailer for its Family Group service is fresh and engaging. On the cover, knitting-needle eyeballs stare happily out of pink ... hand-knitted illustrated message: 'Be closer-knit with unlimited family calls.' Vodafone uses a small ...
This circular from Vodafone certainly grabs the attention. In a move to drive picture-messaging revenue - sorry, add to the Vodafone community - customers are being encouraged to use camera phones in a ... firmly leashed. I may not remember Bob the Beast, but I will remember the Vodafone picture ...
Vodafone has signed a deal with Somerfield to become the first mobile operator to sell phones...Vodafone has signed a deal with Somerfield to become the first mobile operator to sell phones ... in most branches of Somerfield since November. However, Vodafone is now expanding its ... and point-of-sale material. Vodafone said that it is looking at deals with other outlets. Rival ...
Vodafone is kicking off a series of direct marketing projects to promote its new manUmobile WAP...Vodafone is kicking off a series of direct marketing projects to promote its new manUmobile WAP portal and text messaging service. The work, carried out by Vodafone s below-the-line retained agency ... . There are plans to add audio interviews, video clips and merchandise offers in the future. Vodafone has also ...
Vodafone has hired LIDA to handle its consumer direct marketing. The account moves from Harrison
This creative piece for Vodafone Live! Arcade expertly manipulates the frailty of man. Its opening line, 'Ever thought about playing away from home', raises an eyebrow. It then opens up to reveal ... now you can at the ...' One more fold and the payoff is revealed, as it directs you to the Vodafone ...
Vodafone has begun a full-scale review of its direct marketing business, which is split between...Vodafone has begun a full-scale review of its direct marketing business, which is split between ... the Vodafone Retail business, which is handled by 141 Communications. EHS s major responsibility is for the Vodafone Advantage loyalty programme, to which it was appointed in August 1997. The scheme rewards ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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