Vodafone 'sushi' by RKCR/Y&R
19 Jan 2012
Yoda stars in Rainey Kelly Campbell Roalfe/Y&R's first TV ad for Vodafone since winning the account
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Vodafone backs Family package
08 Apr 2008 | by Ed Kemp
LONDON - Vodafone is rolling out a direct drive to promote its Family tariff....A mailing created by direct agency LIDA is being sent to 400,000 Vodafone customers to drive awareness of the package. The deal allows customers unlimited calls to three other Vodafone numbers for 5 a month, or to five numbers for 7. The campaign urges customers to Join Vodafone Family , and features ...
Agency Republic nets Vodafone task
05 May 2011 | by Anne Cassidy
Vodafone has appointed Agency Republic to handle the digital advertising related to a new product...The agency, which oversaw digital advertising for Vodafone's rival O2 before losing the account to VCCP last year, was appointed without a pitch. Dare, which has worked with Vodafone since 2007, remains Vodafone's digital agency of record, with Agency Republic appointed to work on the specific ...
Vodafone Ireland 'manifesto' by Grey London
11 May 2011
Vodafone Ireland has launched its first campaign since appointing Grey London to the business....The campaign called 'manifesto' focuses on Vodafone s customers going about their everyday lives. The ad sees the launch of creative strategy developed by Grey London Our Network Your Playground . Written and art directed by Jonathan Marlow, the ad was shot in across Ireland and features music from ...
Vodafone and RMG Connect part company
18 Jul 2007 | by Alex Donohue
LONDON - RMG Connect's two-year relationship with Vodafone UK has ended, as the telecoms giant...Vodafone, which announced last month that it was to hold a pitch for its high street ... ended. It is understood RMG Connect declined to repitch for the account. A spokeswoman for Vodafone UK confirmed the two parties had agreed to cease working together and that [Vodafone] were now looking for a ...
Vodafone 'call back' by RKCR/Y&R
07 Feb 2012
Rainey Kelly Campbell Roalfe/Y&R has created a new spot for Vodafone in its campaign starring Yoda.
Vodafone kicks off retail advertising review
26 Jan 2012 | by Sara Kimberley
Vodafone has called a review of its integrated retail advertising account....The process is being handled through AAR and overseen by Vodafone's director of brand marketing, Danielle Crook. The pitch will be open to non-WPP agencies, despite Vodafone's recent consolidation ... to its 47 million account. The appointed agency will be responsible for working on Vodafone's point ...
Grey lands €10m Vodafone Ireland creative
13 Jan 2011 | by Anne Cassidy
Vodafone Ireland has appointed Grey to handle its estimated €10 million advertising account....to pitch. The Vodafone Ireland marketing director, Anne Mulcahy, called the pitch last November ... by the appointment. Global strategy for Vodafone has been handled by Team Vodafone, a collaboration of WPP agencies led by JWT, since March 2009. It was previously held by BBH. Vodafone Ireland is the largest ...
Vodafone hunts agency for global sponsorship pitch
10 May 2012 | by Maisie McCabe
Vodafone is holding a pitch to find an agency to help the company build its next major sponsorship...that could become Vodafone s next global sponsorship. A range of sectors will be considered, including sport, music, entertainment, arts and culture. It is understood that Vodafone is willing to spend tens ... at least the end of 2013. The review does not affect Vodafone s relationship with its media agency, OMD ...
Turkey of the Week - RKCR/Y&R - Vodafone
16 Feb 2012
Jeremy Lee is irked by Rainey Kelly Campbell Roalfe/Y&R's spot for Vodafone:..."Well, this isn't going to get at all boring, is it? We're only on the second execution of Vodafone's campaign featuring Yoda (see what they did there? I think it's called a lazy pun) and the lame joke is already wearing very thin. When M C Saatchi used Star Wars for Dixons, it was refreshing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
