04 Nov 1999
| by BEN ROSIER
Vodafone is targeting young and independent thinkers with a new
series of press ads promoting its Pay as you Talk mobile package in the
run-up to Christmas. The ads, which are shot in a parody of fashion
photographer Rankin s style, will run as double-page spreads in style
glossies such as Loaded,...
22 Oct 1998
| by LISA CAMPBELL
Vodafone is backing its Pay as you talk pre-pay service with a
pounds 5.3m campaign in the crucial pre-Christmas period. The ad, by BMP
DDB, features Hamish Clarke, star of TV series My Wonderful Life,
walking through a maze of phoneboxes. The ad aims to communicate what a
brilliant idea the phonebox...
01 Oct 1998
| by ANNE-MARIE CRAWFORD
Vodafone Retail is the first advertiser to use illuminated bus
sides following a deal with outdoor company TDI. Illumination will
ensure that the ads are seen in the crucial run-up to Christmas. Bates
Communications three-month campaign, headlined For the shockingly easy
way to get mobile , uses images...
19 Nov 1998
| by IAN DARBY
Vodafone has announced a sponsorship deal with The Clothes Show
Live 1998. Vodafone will sponsor the event s For Men Arena and
catwalk.
13 Aug 1998
| by LISA CAMPBELL
Vodafone Retail is offering football fans a new service, Scoreline,
which sends all the latest match results to mobile phone screens in the
form of text messages. Customers pay for the team results they wish to
receive.
04 Jun 1998
| by DANNY ROGERS
Vodafone is supporting its new off-peak tariffs with a pounds 2.5m
TV and press campaign through BMP DDB. The ad, which breaks on Friday,
continues the Words theme.
24 Oct 2002
Vodafone is to pump £62.8m into marketing its Vodafone Live! suite of data services across Europe, to be unveiled tomorrow (Thursday).
19 Jan 2012
Yoda stars in Rainey Kelly Campbell Roalfe/Y&R's first TV ad for Vodafone since winning the account in August last year.
30 Jun 2011
| by Ian Darby
Vodafone is dropping Bartle Bogle Hegarty from its £47 million UK advertising account and has called a pitch among WPP ad agencies for the business.
03 May 2011
| by Ed Owen
Vodafone is to sponsor a fleet of London Taxis adding phone chargers and the opportunity to pay your fare with a mobile phone.