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Vodafone names marketing director

- Vodafone has appointed Paul Donovan from Cable & Wireless as its commercial and marketing...- Vodafone has appointed Paul Donovan from Cable s leading mobile phone company s advertising and ensuring that it holds on to its slim lead on the UK mobile phone market. Vodafone has been searching to fill this role since Mike Webb exited the company in June. Donovan joins after a year as chief ...

Vodafone names marketing director

- Vodafone has appointed Paul Donovan from Cable & Wireless as its commercial and marketing...- Vodafone has appointed Paul Donovan from Cable s leading mobile phone company s advertising and ensuring that it holds on to its slim lead on the UK mobile phone market. Vodafone has been searching to fill this role since Mike Webb exited the company in June. Donovan joins after a year as chief ...

BMP nets Vodafone rebranding

The Vodafone Group will stay with BMP DDB for a pounds 35 million rebranding campaign this autumn...The Vodafone Group will stay with BMP DDB for a pounds 35 million rebranding campaign this autumn after announcing plans this week to relaunch its high street stores under the Vodafone name. BMP is the incumbent on the main Vodafone account, but roster agencies for the group s current ...

Vodafone rethinks advertising roster

LONDON - Vodafone is seeking an agency network as it reassesses its existing international roster...has been sparked by the company's decision to merge all of the Vodafone subsidiary brands into its main brand by the middle of next year. This will mean that Vodafone networks in Spain, Egypt and Portugal, for example, will be renamed under the global Vodafone brand. Anna Cloke, the head ...

Vodafone reviews global business

Vodafone is reviewing its global advertising account and its newly appointed UK creative agency...Vodafone is reviewing its global advertising account and its newly appointed UK creative agency ... by the global brand director, David Haines. Haines joined Vodafone last November from Coca-Cola Germany ... strategy at Vodafone. The business moved from BMP DDB, which had handled Vodafone for five years ...

Lida scoops Vodafone DM

LONDON -- LIDA has landed Vodafone’s direct marketing account following a four-way shoot out....The agency pitched for the business against Tequila, Partners Andrews Aldridge and Joshua. The incumbent, Harrison Troughton Wunderman declined to pitch for the account. LIDA will be responsible for all of Vodafone s consumer direct marketing and relationship marketing. The decision will not affect ...

A view from Vodafone

David Wheldon, Vodafone’s director of brand and customer experience, talks about working with David...David Wheldon, Vodafone s director of brand and customer experience since 2004, has a unique ... excellent, crisp communicator. On David Beckham and Vodafone s use of celebrities We were exceptionally ... of it in traditional ones. On a non-Vodafone campaign or strategy that has excited you recently I like Innocent as a ...

Vodafone rethinks advertising roster

Vodafone is seeking an agency network as it reassesses its existing international roster ... 's decision to merge all of the Vodafone subsidiary brands into its main brand by the middle of next year. This will mean that Vodafone networks in Spain, Egypt and Portugal, for example, will be renamed under ...

OPINION: BEALE ON ... VODAFONE

for the growth of the mobile operators. Vodafone has 13 million UK customers - about a quarter of the whole ... of each individual customer in mature markets. Vodafone's average revenue per user was up 5 to 297 ... to use their voicemail more efficiently. If Vodafone wasn't the global communications giant it is (123 ...

Vodafone to review European media

Vodafone has kicked off a review of its media arrangements across selected European markets....to be procurement-driven out of Vodafone's German office. It will be handled on a market-by-market basis across ... portion of the Vodafone business in Europe, including the £55 million UK account, and the mobile operator also has relationships with Carat. The review will not affect OMD's hold on the Vodafone ...

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