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Vodafone is axing 100 jobs from its 900-strong group marketing function in a major cost...marketing operations, led by group marketing officer Wendy Becker. Vodafone's group marketing division is responsible for promotion of handsets and company branding, as well as raising awareness of Vodafone 360 ... , is leaving Vodafone for "personal reasons". He is to join Sky India as chief executive and managing director ...
LONDON - Once a dominant force in UK mobile, Vodafone is failing to engage consumers....out on significant market ing campaigns in recent weeks, cost savings have been top of Vodafone ... of now' message with a 16m campaign created by Bartle Bogle Hegarty (BBH). Vodafone admitted ... media buying to Carat from OMD. Vodafone's efforts to keep up with rivals such as O2, which have ...
Vodafone is to sponsor a fleet of London Taxis adding phone chargers and the opportunity to pay...Vodafone will sponsor wraps on more than 500 London taxis, and on Heathrow Express trains as part ... Vodafone customers to pay via text message for their journey home with no additional charge. The wraps ... next week. Guy Laurence, chief executive of Vodafone UK, said: "We are committed to offering London ...
Vodafone's decision to rework its global brand identity is symptomatic of the challenge facing ... emerging and established markets. As competition in the mobile sector intensifies, Vodafone has appointed ... director David Wheldon in March. Nuanced position At a global level, Vodafone's performance is complex ...
LONDON - Vodafone is significantly scaling back its use of branded poster sites, marking a shift...and outdoor agency Kinetic. Vodafone has since used the sites to promote its tariffs and mobile broadband offers and services, but is now phasing out their use. A Vodafone spokesman said: 'We are currently ... from a decline in revenues. Vodafone has been forced to cut costs as it looks to reduce its operating ...
Vodafone UK is launching a major new reward scheme Vodafone VIP, giving its customers access...As competition in the mobile market intensifies, Vodafone has announced a new partnership with music promoter Live Nation that will give Vodafone access to tickets for 10 music festivals across ... for the 2011 season. As a main sponsor of Formula One s McLaren team, Vodafone will give customers ...
LONDON - Vodafone has called a review of its global brand identity as competition among mobile...undisclosed firms. The agency will now join Team Vodafone, which co-ordinates work by other WPP companies for the mobile operator. The Partners' first task will be to review Vodafone's global brand identity and guidelines and make recommendations'. A Vodafone spokeswoman stressed that it would not affect the logo ...
Vodafone has become the headline sponsor of London Fashion Week after it signed a seven...The tie-up, which begins in February, will be a key pillar of Vodafone s VIP loyalty programme ... had been the headline sponsor for the past seven years. Danielle Crook, Vodafone s UK director ... of the British Fashion Awards. As part of its Fashion Week sponsorship, Vodafone s customers will have ...
LONDON - Vodafone is reportedly considering a bid for rival T-Mobile UK, in a move which would make...to the Financial Times . Any deal would give Vodafone a 40% share of the UK market. Telef nica-owned O2 is the current market leader, occupying a 27% share, followed by Vodafone with 25% and Orange with 22%. Earlier ...
LONDON - Vodafone has appointed OMD to its £800m international media planning and buying account...million, and the company's global media account. This covers all global markets where Vodafone is a wholly-owned business. Vodafone has also shifted its global creative ad account from BBH to Santo, the little-known Argentinean ad agency backed by WPP. However it said BBH would remain Vodafone's UK ad agency. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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