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Strategy verdict - Vodafone

Client: Vodafone...around them, has Vodafone found a way of connecting with a young audience in an engaging and credible way? The Vodafone Live Hour, which runs every Monday across GCap's One and Emap's Big City networks, is the latest ... in order to combat the BBC and deliver advertisers' bespoke ideas. Running alongside The Vodafone Live ...

Beckham scores for Vodafone

Beckham scores for Vodafone...Vodafone revealed yesterday that it has signed up 90,000 UK customers to its new Live! service since its launch in October 2002. The new Vodafone Live! service allows customers ... Beckham at the tail end of last year. Vodafone has signed up a total of 380,000 customers across ...

FT seals Vodafone deal

FT seals Vodafone deal...The Financial Times is to offer both free and paid-for content to mobile phone users with Vodafone. The standard deal will give WAP users access to FT.com's leading business stories, plus ... be accessed directly by Vodafone Live! customers through their handsets, allowing customers to benefit from FT ...

Vodafone to review account

Vodafone has kicked off a review of its £55m UK media buying account, held by Omnicom agency OMD....review to examine the value of its media buying, inviting OMD to repitch. A Vodafone spokesman said: "Vodafone UK regularly reviews its marketing and media agency roster, and needs to ensure it maintains the best in strategic talent and value as the market rapidly changes. As part of this process, Vodafone UK ...

Maxim signs Vodafone deal

Lads’ mag Maxim is teaming up with mobile phone specialist Vodafone in a deal which will see...The partnership between Dennis Publishing and Vodafone follows the launch of the Maxim Mobile site on Vodafone Live, a service bringing news, information, email, games and shopping to customers’ mobiles ... while Vodafone serves over 139 million proportionate customers. Dennis plans to roll out the service ...

Strategy Verdict - Strategy Brand presence in Second Life

Company: Vodafone...things are fairly certain about this initiative by Vodafone - it will heavily promote it in the real ... brand advocates. As with any new product launch, whether the outcome of Vodafone s initiative ... embrace Vodafone with open arms and welcome it into their world. If not, the danger for Vodafone ...

Strategy Verdict - The Big Idea

Client: Vodafone..., and Vodafone has climbed firmly aboard the bandwagon with its fully advertiser-funded The Big Idea, fronted ... smacked a bit too much of corporate bullshit. Vodafone's target is small businesses, the greatest ... -haves for business travellers" doesn't seem the best way to connect with the vast majority of Vodafone's potential ...

MySpace and Vodafone team up

MySpace.com and Vodafone have agreed a partnership to offer Vodafone customers access to the social...in Europe. The service will launch first in the UK and will allow Vodafone customers to access MySpace ... and receive messages. In time, MySpace Mobile will be pre-loaded onto selected Vodafone handsets and available for download from Vodafone Live!. John Smelzer, senior vice president and general manager for Fox ...

The Indy plans Vodafone podcasts

podcasting service in association with Vodafone....As part of the six-figure deal The Independent will promote Vodafone's "Passport" roaming service ... 's and Vodafone's websites beginning 20 May. The podcasts will be part of a multimedia campaign across The Independent's print and online products. Tim Yates, Vodafone UK's chief marketing officer, said: "People ...

Indy's GadgetCast links with Vodafone

in association with Vodafone.....independent.co.uk, Vodafone's own website, Vodafone Live and iTunes in a downloadable format for 3G phones and other portable ... we ran together in May and June this year, Vodafone continues to innovate with The Independent ...

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