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RADIOWATCH: Radio Choice - Walkers Max

By far the best ad I've heard recently on air is Walkers Max's 'Lost steak opera'.

Vodafone to stump up

Vodafone is set to be the official sponsor of the England Cricket Team in a five-year deal...Vodafone is set to be the official sponsor of the England Cricket Team in a five-year deal estimated to be worth more than pounds 11m. The previous sponsor, Tetley s, originally signed a deal ... . Tetley s paid pounds 10m for the deal and Vodafone s contribution is expected to be higher, although ...

Google and Vodafone top global and UK brand lists

to the annual list published by Brand Finance, in which Vodafone is named the leading UK brand....( 27.3bn), edging Microsoft at $42.8bn ( 26.3bn) into second place. Vodafone is the largest telecoms ... executive of Brand Finance, said: "Vodafone's presence in the top 10 is testament to the UK's ability ... -Mart 36,220 41,365 4 4 IBM 36,157 33,706 5 7 Vodafone 30 ...

And in the real world... RBS, Virgin Atlantic, Vodafone and more

mobile business, Orange. Source: The Financial Times Vodafone, which has also been linked with T ...

Sainsbury's, GSK and Vodafone increase investment in in-store and field marketing

a more prominent role. Meanwhile, Vodafone is seeking a candidate to fill a customer marketing role ... money where payback can be seen, he said. Advertising budgets: Last year, Vodafone cut ad ...

Briefs

Vodafone has appointed former Halifax board director John Miller to be managing director of its...Vodafone has appointed former Halifax board director John Miller to be managing director of its new Vodafone Central Services division. The business is responsible for co-ordinating customer ... , the UK chief executive of Vodafone Group. Carlton Television has appointed Carat to handle its ...

CAMPAIGN-I: Communicating in the new economy

Vodafone Airtouch is being linked with a possible bid to acquire the independent internet search...Vodafone Airtouch is being linked with a possible bid to acquire the independent internet search engine Lycos as the telecoms group accelerates its plans for its own internet portal. A takeover bid could cost Vodafone pounds 10 billion. OgilvyInteractive has created an interactive ...

And in the real world...Vodafone, O2, Sainsbury's, eBay, BAA and more

O2 and Vodafone emerged as the big winners yesterday in plans for a shake-up of the airwaves used by the UK's mobile phone operators. Source: Financial Times Sainsbury's chief executive, Justin King, said today that the supermarket had the "greatest growth potential" of Britain's big four grocers ...

Beckham sponsors back footballer's move to Real Madrid

LONDON - Pepsi, Adidas and Vodafone stand to be the big brand winners as David Beckham's leaves...All three of the player's main sponsors are understood to be satisfied with his move to the Spanish team. Vodafone is not troubled by Madrid's partnership with handset manufacturer Siemens Mobile, and it is a media partner of the Primera Liga, Spain's equivalent of the Premier League. Pepsi and Adidas ...

British companies to join top 100 global brands

LONDON - HSBC, Burberry, Orange, Tesco and Vodafone are close to joining the list of the top 100...which is not US-owned. Interbrand believes both Vodafone and Orange will soon be in the top 100 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.