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David Wheldon is global brand director at Vodafone...What brands are you responsible for? Vodafone. What are your main priorities over the next 12 months? The customer is changing and is now at the heart of everything. We've moved from the world ... Vodafone's global media review so soon after local reviews? We have a very brand-centric group chief ...
Vodafone has appointed TradeDoubler to handle its affiliate marketing account in the UK....agencies. It will handle all programmes covering Vodafone's consumer and business offerings, including ... , Vodafone spent 3.5m on online media, 6% of its 59.8m UK media spend, according to The Nielsen Company. In September, Vodafone re-appointed OMD to handle its 800m global media business, only six months after ...
Vodafone is axing 100 jobs from its 900-strong group marketing function in a major cost...marketing operations, led by group marketing officer Wendy Becker. Vodafone's group marketing division is responsible for promotion of handsets and company branding, as well as raising awareness of Vodafone 360 ... , is leaving Vodafone for "personal reasons". He is to join Sky India as chief executive and managing director ...
LONDON - Vodafone is in talks with advertising agencies about its UK ad account, currently held...Danielle Crook, the recently appointed brand director for Vodafone UK, has already held discussions with several shops and is understood to be drawing up a shortlist. Vodafone's decision ... under question since last year. In March 2009, Vodafone moved its global strategy account out of BBH ...
LONDON - Once a dominant force in UK mobile, Vodafone is failing to engage consumers....out on significant market ing campaigns in recent weeks, cost savings have been top of Vodafone ... of now' message with a 16m campaign created by Bartle Bogle Hegarty (BBH). Vodafone admitted ... media buying to Carat from OMD. Vodafone's efforts to keep up with rivals such as O2, which have ...
Vodafone is to sponsor a fleet of London Taxis adding phone chargers and the opportunity to pay...Vodafone will sponsor wraps on more than 500 London taxis, and on Heathrow Express trains as part ... Vodafone customers to pay via text message for their journey home with no additional charge. The wraps ... next week. Guy Laurence, chief executive of Vodafone UK, said: "We are committed to offering London ...
Hutchison Whampoa took a step towards divesting its stake in Vodafone when it disposed of about 1...LONDON (Brand Republic) – Hutchison Whampoa took a step towards divesting its stake in Vodafone ... was made through a bond which can be exchanged for Vodafone shares after three years. It is thought that Hutchison may then dispose of the rest of its stake. Shares in Vodafone dived 4.5% to 271p following ...
Vodafone has launched a new TV ad aiming to show how important it is for friends and family
Vodafone's decision to rework its global brand identity is symptomatic of the challenge facing ... emerging and established markets. As competition in the mobile sector intensifies, Vodafone has appointed ... director David Wheldon in March. Nuanced position At a global level, Vodafone's performance is complex ...
LONDON - Vodafone is significantly scaling back its use of branded poster sites, marking a shift...and outdoor agency Kinetic. Vodafone has since used the sites to promote its tariffs and mobile broadband offers and services, but is now phasing out their use. A Vodafone spokesman said: 'We are currently ... from a decline in revenues. Vodafone has been forced to cut costs as it looks to reduce its operating ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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