19 Jan 2012
Yoda stars in Rainey Kelly Campbell Roalfe/Y&R's first TV ad for Vodafone since winning the account
28 Feb 2012
| by Maisie McCabe
Vodafone UK, the telecoms provider, has become the first advertiser on JCDecaux Airport's new...of the terminal, with the tagline, "There is a better way to build your business. It's called Vodafone One Net ...
area next week.
Danielle Crook, director of brand marketing for Vodafone UK, said: "Eurostar is a ...
that highlights the benefits of Vodafone's innovative One Net service to businesses."
According to figures from ...
07 Feb 2012
Rainey Kelly Campbell Roalfe/Y&R has created a new spot for Vodafone in its campaign starring Yoda.
18 May 2012
Vodafone is understood to have ended a contract with GolinHarris in Asia because of the agency.... Ben Padman, head of group media relations at Vodafone, said: 'While
GolinHarris has done some good ...
26 Jan 2012
| by Sara Kimberley
Vodafone has called a review of its integrated retail advertising account....The process is being handled through AAR and overseen by Vodafone's director of brand marketing, Danielle Crook.
The pitch will be open to non-WPP agencies, despite Vodafone's recent consolidation ...
to its 47 million account.
The appointed agency will be responsible for working on Vodafone's point ...
10 May 2012
| by Maisie McCabe
Vodafone is holding a pitch to find an agency to help the company build its next major sponsorship...that could become Vodafone s next global sponsorship. A range of sectors will be considered, including sport, music, entertainment, arts and culture.
It is understood that Vodafone is willing to spend tens ...
at least the end of 2013.
The review does not affect Vodafone s relationship with its media agency, OMD ...
16 Feb 2012
Jeremy Lee is irked by Rainey Kelly Campbell Roalfe/Y&R's spot for Vodafone:..."Well, this isn't going to get at all boring, is it? We're only on the second execution of Vodafone's campaign featuring Yoda (see what they did there? I think it's called a lazy pun) and the lame joke is already wearing very thin. When M C Saatchi used Star Wars for Dixons, it was refreshing ...
23 Apr 2012
| by Matthew Chapman
Vodafone has agreed to buy troubled telecoms company Cable & Wireless Worldwide (CWW) in a deal...Vodafone is carrying out the acquisition to strengthen its enterprise business in the UK ...
for Vodafone, as the telecoms company moves to grow its corporate business at a time of weak consumer growth.
CWW's fibre cable network is expected to relieve pressure on Vodafone's mobile network, while ...
18 Jan 2012
| by Sarah Shearman
Vodafone is aping Volkswagen and Dixons by launching a major campaign featuring a 'Star Wars...TV ad showcasing Vodafone s 'Red Box' service, enabling customers to switch contacts between handsets ...
it was done in-store as part of Vodafone s 'Red Box' service.
A voiceover says: "Vodafone Red Box no need ...
by outdoor and digital activity, promoting Vodafone's other smartphone services, including Data Test Drive ...
24 Feb 2012
| by Maisie McCabe
T-Mobile, O2 and Vodafone's Facebook sites have been inundated with hundreds of comments asking...-Mobile Facebook wall, but on the Vodafone and O2 sites, they are commenting on the operators' own posts.
A Vodafone thread has more than 500 comments and the O2 post has more than 1,000.
Last year, opposition ...
on the Facebook sites ask T-Mobile, O2 and Vodafone to pull their advertising from The Sun and News International ...