Sputnik briefed to establish the quality of Skoda
31 Mar 2000 | by ED SHELTON
by Volkswagen. There is such ingrained prejudice against the brand, but I think there is a latent ...
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- PR Week UK (3)
Volkswagen to retain PR in-house as pitches fail
29 Jun 2001
Car giant Volkswagen has shelved plans to hire a consumer agency, having met five firms in a ... , Volkswagen claimed to have abandoned the pitch after the agencies were deemed to have failed to meet its criteria. Meetings were held at the London offices of Volkswagen's ad agency BMP DDB, in what ...
Agency Takeovers: PR and ad firms can exist in wedded bliss - If Sir Tim Bell’s Chime Communications is successful in buying advertising agency HHCL it will reverse the roles that both kinds of agencies usually play in these types of takeover
26 Sep 1997 | by MICHAEL KAVANAGH
and Volkswagen since it signed its pounds 8.4 million earn-out deal at the end of 1994 - since adjusted to a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
