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Volkswagen has branded eight of the UK s busiest motorway service stations as part of its Any...Volkswagen has branded eight of the UK s busiest motorway service stations as part of its Any excuse campaign for the Bora car. The outdoor push extends the humour used in its TV advertising to push the message that people love to drive their Boras and need little reason to do so. The ads ...
of Volkswagen....We are greeted with a square plastic-encapsulated outer containing six coloured fridge magnet letters and a headline 'Can you spell safety?' The letters spell out the word Touran. The package contains a letter from Volkswagen Marketing, a leaflet and reply-paid envelope. The childlike theme ...
The Volkswagen Fox is the small car for people who trust VW and want to downsize.
Volkswagen is launching a TV and press campaign for its Eos cabriolet.
Volkswagen's is emphasising the value for money offered by its cars in its latest campaign.
Volkswagen is to continue the obsession theme for its Passat marque with two more TV ads...Volkswagen is to continue the obsession theme for its Passat marque with two more TV ads ... for Volkswagen. The ad won a Silver Lion at the Cannes advertising festival last week. The second, above, moves the theme away from Volkswagen designers to focus on the people who have bought Passats and have ...
LONDON - Tom Morton, executive planning director of TBWA\London, reviews the Volkswagen Polo ad...Volkswagen s smart decision to position Polo as a small vehicle with substance. Eleven years ago Volkswagen ... Volkswagen has to weigh up 1m hits on YouTube against 500 complaints to the ASA. It has a hit on its hands ...
The Golf Plus Book of Gardener's Friends left me a little bewildered at first - what has golf (of the sporting variety) got to do with gardening? And, to add to my confusion, it wasn't until I looked at the back cover and saw the Volkswagen logo that I became aware the book was actually promoting its latest ...
Sadly, it is an under-exploited practice, with many outer messages offering little intrigue and pack components lacking a complementary role. This is not the case with the mailer from Volkswagen for its updated Jetta model. The copy-only outer invites curiosity with its claim that, having seen ...
If you're producing a mailpack hailing the VW Golf as the 'benchmark' against which other manufacturers must compete, you would expect the standard of the work to apply that logic and be among the best on offer.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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