29 Aug 2007
| by Jake Dyer, Group strategic planning director, Agency.com
Aside from general advertising for the film, Volkswagen, which provided
vehicles for the production, has used the power of the digital world for
one of the better movie tie-ins I have come across. As a fan of the
first two films, I was easily drawn by a skyscraper inviting me to 'Go
beyond ...
07 Mar 2011
| by Ed Owen
Volkswagen is launching an email campaign later this week to promote its range of cars, using...their choice of cars.
Volkswagen, last month, launched a new iPhone app by DDB, which allows users ...
12 Aug 2008
Volkswagen has appointed MediaCom to handle its online media account, thought to be worth £4m
01 Aug 2007
Volkswagen is creating a microsite as part of its 'See films differently' cinema campaign
21 Jan 2010
| by Kate Nettleton
LONDON - VW is on the hunt for an agency to handle its social media account and is approaching creative and digital shops to pitch for the business.
11 Mar 2011
Volkswagen has used typography and illustration in its latest email campaign that encourages
13 Dec 2007
| by Nikki Sandison
, to generate pre-launch interest in Volkswagen's compact 4x4 Tiguan.
02 Feb 2012
Kate Stanners reviews Volkswagen...collide to make a teaser for a forthcoming spot for Volkswagen, from those lovely people who brought us ...
08 May 2003
| by Ravi Chandiramani
Volkswagen has turned to the internet to provide the centrepiece of its marketing activity for its...system.
Volkswagen's relationship marketing manager, Louise Mather, said: "Unconventionally for a ...
30 Sep 2003
| by Jennifer Whitehead,
LONDON - Volkswagen has turned to viral marketing to get its latest advertising seen, after fears...In the 40-second ad, created by BMP DDB to promote Volkswagen's diesel cars, a sweet-looking little girl is shown going happily about her daily life.
Happily, that is, until small disasters come ...
. It features the endline: "VW, don't forget it's a diesel".
Volkswagen follows in the footsteps of Ford ...