Volkswagen Commercial Vehicles appoints Ruby
12 Feb 2009 | by Staff
LONDON - Volkswagen Commercial Vehicles (VCV) has appointed Ruby to its agency roster with a brief
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Volkswagen's Polo tops awards shortlist
04 Nov 2002 | by Jennifer Whitehead,
LONDON - Proximity London's work for Volkswagen Polo has been shortlisted for five DMA Royal Mail...The agency's work for Volkswagen has been shortlisted in categories including: best automotive work; inserts; high-volume consumer direct mail; and for best launch. The nominations come for its fully integrated work for the Polo, as well as a campaign to promote Polo's air conditioning, featuring ...
Volkswagen in segmented drive for Touareg
26 Jun 2006 | by by Daniel Farey-Jones
LONDON - Volkswagen is running a direct mail campaign to prospects for its improved Touareg SUV...was shorter than the assumed three years, which gave Volkswagen the opportunity to improve the timeliness ... Touareg owners, who have either purchased a different Volkswagen model or chosen a different car brand ...
Volkswagen backs Touran launch with direct mail
11 Aug 2003 | by Claire Billings,
LONDON – Volkswagen is backing its £7m above-the-line launch campaign for its new people carrier...-friendly hotel near Bury St Edmunds. Volkswagen is targeting more than 200,000 prospects and consumers on cold ... , small cars communications manager at Volkswagen, said: "The creative combines all the quality and values of Volkswagen with a sense of family fun and intrigue. We feel it will give the Touran real ...
BMP DDB scoops Grand Clio for Volkswagen
24 May 2001 | by Anna Clarke
LONDON - BMP DDB London scooped the Grand Clio print award for its Volkswagen poster campaign
Volkswagen unveils Tiguan in digital test drive
13 Dec 2007 | by Nikki Sandison
, to generate pre-launch interest in Volkswagen's compact 4x4 Tiguan.
Volkswagen launches Passat CC with direct mail drive
28 Aug 2008 | by Nikki Sandison
LONDON - Volkswagen is launching its new luxury coupe, the Passat CC, with a direct mail campaign...created by DDB London. Daniel Hill, communications manager for large cars at Volkswagen, said: "The ... London, said: "We worked in close coordination with Volkswagen to determine the target audience ...
Volkswagen turns to viral marketing for 'bollocks' ad
30 Sep 2003 | by Jennifer Whitehead,
LONDON - Volkswagen has turned to viral marketing to get its latest advertising seen, after fears...In the 40-second ad, created by BMP DDB to promote Volkswagen's diesel cars, a sweet-looking little girl is shown going happily about her daily life. Happily, that is, until small disasters come ... . It features the endline: "VW, don't forget it's a diesel". Volkswagen follows in the footsteps of Ford ...
Volkswagen, De Tijd and Scholz & Friends win at Cannes
20 Jun 2006 | by by Joanne Oatts
for the Volkswagen Golf GTI and Belgian agency I DO has scooped the Lions Direct Grand Prix Award at Cannes last...More than 100 awards were given out at the Lions Direct and Promo Lions awards ceremony last night. Miami-based agency Crispin Porter's campaign for Volkswagen included an email campaign directing Golf GTI enthusiasts to projectfast.com, creating interest about the launch of the GTI MK V ...
Volkswagen and Argos drive into BR app chart
25 May 2010 | by Staff
Talent making way for a host of new entries from the likes of Argos, Virgin Atlantic and Volkswagen.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
