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Volkswagen sponsors Discovery adventure programming

Volkswagen Commercial Vehicles has signed a 12-month contract to sponsor Discovery Network...of our marketing strategy this year to maximise the awareness of the Volkswagen Commercial Vehicles brand ...

Volkswagen steps up a gear

on advertising to promote their new models. One of the car brands to have boosted its ad spend is Volkswagen ... for Volkswagen were +6, +20 and +26 respectively. The Passat's buzz rating peaked just three days later, rising ... reached +27 - the highest index rating for Volkswagen since November 2008. More significantly, the rise ...

Meet Mark Hopkins, Volkswagen Commercial Vehicles

Mark Hopkins is marketing communications manager for Volkswagen Commercial Vehicles....Brands controlled? Volkswagen commercial vehicles and lifestyle vehicles. What are your main ... is to ensure people understand Volkswagen vans are "very" commercial vehicles. To drive awareness, we ... for lifestyle vehicles focused on reconnecting with the audience and the passion behind the Volkswagen campers ...

Volkswagen backs Channel 4 adventure series

LONDON - Volkswagen Commercial Vehicles is launching its first broadcast sponsorship, backing a new...The one-year sponsorship, for an undisclosed sum, includes sponsorship bumpers with the tagline "Adventure on 4 in partnership with Volkswagen Commercial Vehicles". The creative will run before ... Catch, Daredevils and Into The Wild. Sponsorship bumpers will focus on Volkswagen's range of vans ...

VW releases customer magazine on iPad

Volkswagen has become the first car manufacturer to launch a customer magazine as an iPad app...is an important building block in Volkswagen's digital marketing strategy and gives us the opportunity ...

VW and Microsoft Office 365 sign up for Absolute Radio's InStream advertising

Volkswagen, the car marque, and Microsoft's cloud-based software Office 365 are the first

MediaCom amplifies Golf message

Challenge - The new Volkswagen Golf launched at the beginning of the year, backed by a marketing...Client Volkswagen Golf Agency MediaCom and MediaCom Create Planner Matthew Barnes Strategy We organised a film season screening movie sequels that were better than the originals. Film is an important part of our target audience's life and an area where Volkswagen has run activity for many years ...

Agency abode: Inside MediaCom

MediaCom chief executive Karen Blackett hosts the tour around one of the UK's biggest media agencies. Meet the key people and take a look inside the working environment of the agency which handles client accounts including Volkswagen, DFS and Wrigley. ...

Perform signs three-month exclusive deal with MediaCom

The deal, initially for three months, will have exclusivity to the likes of T-Mobile, Volkswagen, Lucozade and other MediaCom clients. The advertising will run across on-demand content, which includes sport's highlights and news. Perform's Livesport.TV streams thousands of live sports events ...

What is Amazon getting for LoveFilm's price tag?

partner for the See Film Differently campaign set up by Volkswagen. As part of the campaign, films ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.