NEWS: PR EUROPE
13 Sep 1996
, had been due to take up the Gerling post in July, but moved to Volkswagen instead (PR Week, 7 June ...
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NEWS: VW snatches Kocks from Gerling’s grasp
07 Jun 1996 | by JOHN-PIERRE JOYCE
German car manufacturer Volkswagen has poached Klaus Kocks, director of corporate communications...German car manufacturer Volkswagen has poached Klaus Kocks, director of corporate communications ... , who was appointed to Volkswagen s management board at the end of April, takes up his new post on 1 ... ), but it is understood that Volkswagen s chief executive Ferdinand Piech personally intervened to recruit Kocks ...
FOCUS: INTEGRATED MARKETING - Time to grab the baton and run/The balance of communications power is a delicate one and no longer automatically weighted in favour of advertising. Ed Shelton examines how responsibilities are being redistributed
17 Sep 1999 | by ED SHELTON
at the company. When VAG launched its new Volkswagen Beetle design, PR was given a free run before ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
