Dogs beat Darth Vader in Super Bowl ad ratings
07 Feb 2011 | by Daniel Farey-Jones
for Volkswagen about a kid in a Darth Vader costume who tries and fails to move objects with only the power ... Partners Volkswagen 'the force' by Deutsch Stella ...
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And in the real world... John Lewis, Porsche/VW, Hulu and more
07 May 2009 | by Caroline Lovell
Porsche and Volkswagen have announced they are to merge. Source: Financial Times John Lewis will open 50 specialist home stores, which will be a third of the size of existing stores and stock two-thirds of products. The retailer had originally planned to open ten full-size stores and a handful of smaller stores ...
French gay McDonald's ad causes controversy
07 Jun 2010 | by Mark Banham
spots for Volkswagen Polo. Fox News anchor Bill O'Reilly has already caused more controversy after he ...
And in the real world: Sun-Times, supermarkets, Google, M&S
01 Apr 2009 | by Caroline Lovell
Porsche has announced higher profits for its financial dealings and share options in Volkswagen, rather ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
already have strong brand identities. Nike, Burger King, Marmite, Volkswagen and so on. People already ...
Interbrand's Top 100 global brands 2009
18 Sep 2009 | by Becky Wilkerson
% US 55 Volkswagen 6,484 -8% Germany 56 ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Volkswagen 8,519 15% -21 97 Telcel 8,449 -27% -39 98 ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
at the Volkswagen-owned marque has focused on building the Audi brand with eye-catching ads created by agency Bartle ... recognisable brands in the sector. 76. Rod McLeod, Volkswagen B It has proved another controversial year for McLeod, Volkswagen's head of marketing, with the latest Matrix-style ad for its Golf model drawing more ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
, Volkswagen McLeod and VW have had a relatively quiet 12 months, as the automotive sector licked its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
