And in the real world... Sony Ericsson, Ryanair, Volkswagen and more
18 Aug 2009 | by Matt Williams
Mail A record number of Volkswagen cars were sold in China last month as the car-maker continues ...
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Vodafone copies Volkswagen and Dixons with Star Wars campaign
18 Jan 2012 | by Sarah Shearman
Vodafone is aping Volkswagen and Dixons by launching a major campaign featuring a 'Star Wars...campaign takes is lead from those recently launched by Volkwagen and Dixons. The Volkswagen ad, created ...
And in the real world... British Gas, Nintendo, Volkswagen and more
31 Jul 2009 | by Matt Williams
: The Times Volkswagen, the third-largest automotive company in the world, has said that it is preparing ...
INTERNATIONAL: WHAT’S HOT IN THE US
27 Feb 1998 | by RON BERGER
Volkswagen. Apple. Federal Express. Unquestionably, three of the most heralded campaigns...Volkswagen. Apple. Federal Express. Unquestionably, three of the most heralded campaigns ... ? Volkswagen, Apple and FedEx. First, Volkswagen. For 30 seconds, we see two guys driving around ... that never made it in the US but it makes this commercial wonderful. A voiceover says: Volkswagen. It fits ...
NHS Direct just the tonic for BR app chart
15 Jun 2011 | by Daniel Farey-Jones
This week's branded app chart is topped by NHS Direct, with Volkswagen making a new entry in second...Released on 31 May, the universal appeal of the free NHS Direct app has driven it straight to the head of the table. It gives health advice via a questionnaire approach, but is only intended to be used by people living in England. The Volkswagen app celebrates 35 years of the Golf GTI in a free ...
Private View: Gerry Moira and Tomas Leach
03 Jun 2011
Ads for Bombardier, Volkswagen, National Trust, TalkTalk, National Lottery and Stella Artois try.... If you can't be original, be quick. That's my motto. Volkswagen has created a trial of strength ... . This film for Volkswagen is very Top Gear, which is no bad thing. It's lined up its target audience ...
Campaign Press Awards Silver Anniversary 1998 - Media Awards - The Safeway Magazine Award - Most Successful Agency in Consumer Magazines
27 Mar 1998 | by STEFANO HATFIELD, editor of Campaign
in the motor category for Volkswagen s Vs ....in the motor category for Volkswagen s Vs . ...
MARKETING MIX: VW hits back with web repartee
06 Aug 1998 | by JANE BAINBRIDGE and JAMES CURTIS
Mix was intrigued to read some web correspondence from Volkswagen designed to kick Bill Gates...Mix was intrigued to read some web correspondence from Volkswagen designed to kick Bill Gates into touch after his comment: If VW had kept up with technology like the computer industry has, we would all be driving dollars 25 cars that got 1000 miles to the gallon. Possibly true, admits VW ...
REVIEW: Marketing and advertising news in the week’s press
05 Mar 1999 | by JOHN TYLEE
Nigel Brotherton is to leave his position as head of advertising for Volkswagen UK to become...Nigel Brotherton is to leave his position as head of advertising for Volkswagen UK to become the car company s regional manager for London and the South-east. Brotherton has headed VW s advertising since 1993 and spearheaded a series of award-winning campaigns. He will be replaced by Bernard ...
REVIEW: Marketing and advertising news in the week’s press ..
14 Feb 1997 | by GORDON MACMILLAN
The Duchess of York has rejected Volkswagen s pounds 500,000 offer to appear in a TV commercial...The Duchess of York has rejected Volkswagen s pounds 500,000 offer to appear in a TV commercial for its VW Golf range. It is thought she refused the deal because the commercial would be shown in the UK. Her only TV ad to date is for Ocean Spray in the US. - Daily Telegraph. Sainsbury s Bank ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
