Public View - Did the public enjoy BBC Radio 4's Film Season ad?
17 Jan 2011
Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
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Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Several described it as "taking the mickey" out of other ads out there. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Overall, people thought it wasn't as clever as they would have expected from a Guiness ad. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Most interviewed agreed that the cats were very entertaining, even one who didn't like cats. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Many of them commented that it was captivating and memorable, but seemed to think the spot felt more like an ad for a bank. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
While one interviewee was concerned about the violence of the ad others took the Honey Monster s rampage around an empty house with the intended fun and jokes. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Reactions ranged from feeling the choice of song and execution give the brand credibility, to those who felt the connection was too loose and the ad failed to have a'punchline. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Mostly, people survyed were very enthusiastic about the return of the 'tea folk', but younger interviewees unfamiliar with the characters wondered how effective the ad was at attracting new customers. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.