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Kellogg in move to make Coco Pops more healthy

04 Aug 2010 | by Jennifer Whitehead

Cereal maker Kellogg is reformulating Coco Pops to cut the levels of sugar and boost the fibre...Sugar levels in existing Kellogg's Coco Pops cereals will be cut by 15% by the middle of next year ... in the UK by 750 tonnes, with 29 million boxes sold annually. Products affected are original Coco Pops, Coco Pops Mega Munchers and Coco Pops Rocks. Even after the cuts, these will still be barred from ...

Marmite spreads pop-up partnership with Selfridges

20 Oct 2010 | by Mark Banham

Unilever brand Marmite is to roll out its pop-up shop partnership with high-street department store

Cadbury takes another pop at popcorn market

28 May 2012 | by John Reynolds

Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch of Cadbury Popcorn, four years after it sold its Butterkist popcorn brand.

LDR London hired for Nikki Beach pop-up Olympics club

23 Apr 2012 | by Matt Cartmell

around the launch of a pop-up event in London during the Olympic Games....LDR London won the brief via events specialist Event Atelier after a three-way competitive pitch. The luxury pop-up beach-themed club will appear at the Thames-side setting of Trinity Buoy Wharf from 27 July to 12 August, to provide live Olympics coverage from 8am to 2am. LDR London will be responsible ...

Justin Bieber promotes anti-acne skincare range

10 Aug 2010 | by Jennifer Whitehead

Justin Bieber, the teen Canadian pop star and internet sensation, has been signed up by teenage...Bieber is probably best known to those over the age of 20 as a name that pops up frequently on Twitter, but his personal appearances across the world draw thousands of ardent fans. He is described as the first pop star to come to fame via YouTube a recording of himself he posted on the site was discovered ...

Scotch Tape in digital push

20 Aug 2010 | by Ben Bold

3M is launching a digital-focused integrated marketing campaign to promote its Scotch Pop-Up Tape...is intended to promote 3M s Scotch Pop-Up Tape Handband Dispenser and its new Pop-Up Tape Deskgrip Dispenser ...

Mini opens first UK 'store' at Westfield Stratford

17 Feb 2012 | by Alex Brownsell

BMW-owned car brand Mini has opened its first UK pop-up store at the Westfield Stratford shopping

Google Instant feature launches tonight

08 Sep 2010 | by Arif Durrani

results to start popping up while the user is still typing.

Tulchan parts company with managing partner Neil Duffy

08 May 2012 | by Alec Mattinson

in London and Singapore as well as supporting the development of sister Tulchan companies, Vox and Investor ...

Vauxhall features competition winner in Corsa ad

16 Jul 2010 | by Alex Brownsell

The TV campaign by DLKW follows a social media campaign by Vauxhall, in which the GM-owned marque invited consumers to mock up photographs of themselves in a pop art style. The Facebook Corsa Pop Art Idol campaign, created by Marvellous, was launched in April and received more than 6,000 entrants ...

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