Public View - Did the public enjoy BBC Radio 4's Film Season ad?
17 Jan 2011
Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
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Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Several described it as "taking the mickey" out of other ads out there. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Many did agree that it was interesting and a good piece of storytelling. One of them used the word 'naughty' to describe the tone. View the work Video produced by Vox Pops International on behalf of Campaign. ...
While a couple found it short, punchy and funny, many thought it was a bit too strange for the brand. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
However one person thought it was overly cheesy and another thought Freddie Flintoff was not a good match with the brand. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Overall, people thought it wasn't as clever as they would have expected from a Guiness ad. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Most interviewed agreed that the cats were very entertaining, even one who didn't like cats. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Many of them commented that it was captivating and memorable, but seemed to think the spot felt more like an ad for a bank. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.