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T-Mobile launches 'what would you do with?' TV campaign

04 Sep 2009 | by Fiona Ramsay

minutes of call time every month. The vox pops will feature throughout all TV, radio and outdoor ...

New Look appoints Summersault Communications to produce employee magazine

07 Jul 2009 | by Staff

including various job level interviews, vox pops, message boards, letters to the editor and Q A sessions. ...

BR Video: Should cereals come in plastic bags?

06 Oct 2010 | by Loulla-Mae Eleftheriou-Smith

by Vox Pops International on behalf of Brand Republic. ...

Consumers prepared to forgive Toyota for recall chaos

11 Feb 2010 | by Alex Brownsell

would think twice maybe [before buying a Toyota]." Vox Pops International conducted the interviews ...

The rise of the online pop-up shop

28 Oct 2011 | by Mary Cowlett

The pop-up concept has brought excitement to the retail sector. Mary Cowlett examines whether...While pop-up shops made of bricks and mortar may be familiar to consumers, it seems there is also scope for developing the concept online. Some in the industry claim pop-up projects, such as Britney ... Company magazine to introduce US Design, an online pop-up shop open for just 30 days. This offered ...

Experiential marketing: The pop-up phenomenon

26 Apr 2011 | by Nicola Clark

From Comme des Garcons to EA Games and Hendrick's Gin, pop-up shops are springing up on high...The marketing world is in the midst of a pop-up frenzy. Over the past 12 months, a growing number of brands has turned to pop-up activity to provide a burst of PR activity and another reason ... . The pop-up phenomenon has a long history. Fashion brand Comme des Garcons was one of the first to adopt ...

Coco Pops slammed for 'snack' posters

02 Mar 2010 | by Gemma Charles

LONDON - Kellogg has ended an outdoor campaign for its Coco Pops cereal amid complaints...The ads, created by Leo Burnett, show the brand's monkey character in a school uniform, with the strapline 'Ever thought of Coco Pops after school?' Children's Food Campaign co-ordinator Jackie Schneider claimed that parents were 'outraged' by the ad and had complained to Kellogg. She also questioned whether ...

Pop star launches loyalty campaign

17 Jul 2009 | by Sarah Johnson

LONDON - Pop star Mika is launching a loyalty scheme on his website to allow fans to earn points

Marmite plots further pop-up shops

25 Jun 2010 | by John Reynolds

Unilever is planning to open a number of Marmite pop-up shops as it looks to establish the brand...Marmite opened a limited-edition pop-up shop in Regent Street, London last year. It is now poised to launch new pop-up shops in 2011. The outlets will have a new location and will be different ... to be slightly different than before. It needs to be a new location, unusual location and bespoke." The pop ...

Kellogg axes Coco Pops cereal brand extensions

02 Feb 2010 | by John Reynolds

LONDON - Kellogg is scaling back its Coco Pops product range as part of an overhaul of its...The cereal manufacturer is discontinuing its Coco Pops Straws and Coco Pops Creations variants ... of the Coco Pops brand with the launch of Straws in 2005. The crisp cylindrical wafers lined with chocolate ... cereal sucks, you're absolutely right. With Coco Pops Straws you suck the milk and munch the straw ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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