DRDB launches campaign to promote digital radio
21 Jun 2007 | by Sarah Crawley-Boevey
series of unscripted vox pops in which people talk about their DAB experience. A series of full ...
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City AM signs sponsor for PM podcast
15 Nov 2006 | by Olivia Solon
The five-minute podcast, which city workers can download every weekday from 5pm, will now feature interviews with chief executives in the news.It will also include vox pop interviews with city workers and a ... interviews and getting out in the community to produce the vox pops makes our podcast even more lively ...
Emap to run cross-platform scratchcard promotion
22 Sep 2006 | by Robin Parker
. The creative, designed by MPG and Emap2, features consumer vox pops and aims to get audiences thinking about ...
Media Strategy - It was Christmas glee at UKTV
03 May 2005 | by MediaWeek
of Capital's inventory with a combination of quasi-editorial listener vox pops, adapted UKTV on-air vox pops ...
Powell aims for pop glory
24 Aug 2000 | by MediaWeek
Powell aims for pop glory...relates to Worldpop, Powell’s online entertainment and pop “channel” – how it might make money and where ... -release polling on artists. “It’s very exciting for a 14-year-old pop fan to suddenly start making decisions about ... has the chance to change where people get their diet of pop information. “Communication of news has ...
Pop up and sod off
08 Jun 2004 | by MediaWeek
My real pet hate has to be pop-ups. I can’t stand the things. Actually, I’d rather share an intimate romantic candle-lit dinner with Michael Winner in an Aberdeen Steak House than see another pop-up disrupt my computer screen. In fact, when seen confronted by a pop-up ad, I’ve often been compared ...
TV MARKETPLACE - Top of the Pops boost
04 Dec 2003 | by MediaWeek
TV MARKETPLACE - Top of the Pops boost...The relaunch of one of the BBC's flagship programmes, Top of the Pops, added 800,000 viewers ... Friday, included Elton John, Robbie Williams and Kylie Minogue. The revamped Top of the Pops boasted ... aired two weeks before. It returns to its usual 7.30pm slot this week. Pop Idol gave a stronger ...
Princess and Pop Idol judge at conference
12 Mar 2002 | by MediaWeek
Princess and Pop Idol judge at conference...ITV's one-off conference for advertisers and agencies to reinforce the power of television advertising will feature HRH The Princess Royal and Pop Idol judge Simon Cowell among others. The event, called Television Matters is to be held on May 14 is the initiative of ITV's marketing and commercial ...
Top of the Pops magazine goes fortnightly
07 Feb 2005 | by MediaWeek
The BBC’s Top of the Pops magazine will up its frequency from monthly to fortnightly from 20 April...., around 90,000 copies ahead of the rest of the market. Top of the Pops magazine recently hired Peter Hart ... of the Pops Magazine, said "TOTP Magazine's success is down to three things; it's an unbeatable brand ...
Pop Tarts targets MTV generation
01 Jun 2004 | by MediaWeek
The Kellogg’s Pop Tarts brand will sponsor MTV’s Dumb Ass programming until the end of the year...for Pop Tarts in seven years. Meanwhile product packaing will feature giveaways connected ... Brand Solutions, said: “Kellogg’s Pop Tarts’ youthful positioning is a perfect fit with MTV ... , Marketing Director, Kellogg’s comments: “Sponsoring the Dumb Ass strand on MTV will enable Kellogg’s Pop ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
